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Here's What You Need To Know About Packaging Your Products For eCommerce Fulfillment
eCommerce fulfillment refers to delivering products by an eCommerce business to its customer. fulfillment is the process of receiving and storing inventory and then picking, packing, and shipping orders to eCommerce customers. This is arguably an essential part of your business. You have a fantastic website, your products are excellent, all your payment gateways are set up, but you are still fulfilling orders manually.
Essentials of eCommerce Product Packaging
Product packaging plays a vital role in eCommerce. It creates the all-important first impression when customers receive their order. While aesthetics matter, durability depends on the product and shipment method. Packaging must protect products, especially when shipping overseas.
Protecting Products During eCommerce Fulfillment
When shipping products, prioritize security. Use durable materials like:
Corrugated Boxes
Still the most common eCommerce packaging. They're strong, recyclable, and don't crush easily.
Bubble Wraps
Essential for protecting fragile items. High-quality bubble wraps prevent damage.
Padded Mailers
Ideal for shipping small, flat, or delicate products like jewelry, books, and electronics. Recyclable and eco-friendly options available.
Promoting Your Brand Through Packaging
After ensuring safety, promote your brand with:
Custom Boxes and Tape
Print your logo and branding. Create unique unboxing experiences that align with your values.
Promotional Materials
Include business cards, flyers, brochures. Add a personal note to make a connection.
Delighting Customers During Unpacking
Make unpacking an exciting experience:
High-End Packaging
Use ribbons, labels and other accents to complement your products and brand.
Instructions
Add manuals and guidelines, especially for complex products. Help customers use them properly.
Surprise Items
Include product samples or custom notes. Delight them with small extras.
The Bottom Line
Don't overlook packaging. It makes powerful first impressions for customers. For help creating packaging that protects, promotes, and delights, contact Simpl Fulfillment.
Recommended: 5 Tips To Designing Beautiful And Effective Packaging Online
Commonly Asked Questions
Why is packaging important for eCommerce?
Packaging protects products during shipping, makes strong first impressions on customers, and contributes to the overall unboxing experience.
What types of materials can be used for secure eCommerce packaging?
Corrugated boxes, bubble wraps, and padded mailers help keep products safe. Durable, recyclable materials are recommended.
How can packaging promote your eCommerce brand?
Custom printing, branded tapes, promotional items inside, and experience-driven unboxing all help reinforce branding.
What extra touches delight customers during unpacking?
Surprises, high-end accents, instructions manuals create excitement. Personal notes also connect with customers.
Should packaging represent brand values?
Yes, aesthetics and experience should align with what you stand for. Packaging makes powerful first impressions.
What role can packaging play in marketing?
Serves as a critical touchpoint for brand awareness and shaping perceptions. Also a vehicle for other promotional material.
How can you create eco-friendly eCommerce packaging?
Choose recyclable and sustainably-sourced materials whenever possible. Avoid excess packaging and hard-to-recycle materials.
