10 Top Best Sellers on Walmart
Walmart is a popular retail chain with some of the best-selling items you can add to your online store. When starting an online store, including and selling the most in-demand items is essential for a quick path to revenue generation and profitable sales. The success of your online store depends on the quality and type of items you sell on the shopfront.
Many marketing and sales, especially online retail, deal with knowing what the customer wants. The online marketplace has a sea of products, but what does the average customer pick? Knowing what the customer wants will help you cater to your target audience. A good knowledge base about Walmart's best sellers can help you quickly generate revenue and profits.
Top 10 Best Selling Walmart Categories
When starting a new online store, it's important to research and invest in proven, best-selling product categories. Walmart has some categories that have been top sellers for over a decade. Focusing on these evergreen, high-demand categories can help set your new ecommerce business up for success.
Apple Products
Apple is known for its innovative, premium phones, tablets, computers, and accessories. Apple products like the iPhone, iPad, AirPods, and Apple Watch remain hugely popular year after year. Adding Apple products or accessories to your online store taps into consistent consumer demand.
Healthcare Supplies
Healthcare products are essential items that people continue to purchase online. Face masks, exam gloves, hand sanitizer, medicine, vitamins, and medical devices are often bought on Walmart.com. The healthcare niche brings in steady profits.
Women's Fashion
Clothing and accessories are classic retail categories. At Walmart, some of the best selling items are women's dresses, handbags, jewelry, shoes, leggings, and loungewear. Catering to different styles and sizes within women's fashion can attract a large customer base.
Baby Products
As the population grows, so does demand for baby products. Top sellers include diapers, wipes, toys, clothes, blankets, strollers, car seats, and other infant care essentials. Parents appreciate the convenience of buying trusted baby brands online.
Cleaning Supplies
Household cleaning products like laundry detergents, all-purpose cleaners, brooms, mops, and vacuums are purchased on a regular basis. Consumers also look for eco-friendly and automated cleaning options. Cleaning supplies meet an ongoing household need.
Kitchen & Bakeware
Quality pots, pans, utensils, small kitchen appliances, and baking tools remain a top-selling category. The pandemic saw increased baking and cooking at home. Multifunctional, space-saving kitchen gadgets also perform well for convenience-focused shoppers.
Pet Supplies
Pet owners spoil their cats, dogs, fish, birds, and other companion animals. They buy food, treats, beds, leashes, toys, grooming tools, and specialty items for their pets. This is a recession-resistant segment, as people view pets as family.
Fitness Trackers & Equipment
Working out at home became more popular out of necessity. Yoga mats, dumbbell sets, resistance bands, foam rollers, smart watches, and other fitness accessories sell well. Athleisurewear and active shoes also fall into this category.
Skincare & Beauty
The self-care and beauty industry is booming. Skincare serums, devices like jade rollers, makeup, haircare, fragrance, oral care, razors, and bath products are heavily purchased online. Men's grooming products are also gaining market share.
Bedding & Pillows
Quality bedding encourages better sleep, which supports immune health. Pillows, mattress toppers, sheets, duvets, and weighted blankets sell rapidly. Portability also matters—roll-up mattresses and inflatable pillows cater to campers and road trippers.
Focusing your inventory strategy on historically best-selling Walmart categories better positions your ecommerce store for success. Offering in-demand products that continuously appeal to consumers can earn you steady profits over time. Do your product research, find your niche, and align your offerings with proven top sellers.
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FAQs
What are the best-selling categories at Walmart?
Some of the most popular long-term product categories at Walmart include Apple devices, healthcare items, women's fashion, baby care, cleaning supplies, kitchenware, pet supplies, fitness accessories, beauty and skincare, and bedding.
Why should I focus on best-selling Walmart categories?
Building your online retail store around historically strong-performing Walmart categories sets your business up for success. These categories have wide appeal and continuous demand year after year.
What types of Apple products sell well on Walmart?
Top-selling Apple products on Walmart include iPhones, iPads, Macbooks, Airpods, Apple Watches, cases, chargers, cables, and other Apple accessories.
Should I consider adding baby products to my store?
Yes, baby products like diapers, wipes, formula, toys, clothes, strollers, and car seats are always in demand. New parents appreciate the convenience of buying trusted brands online.
Why are cleaning supplies considered a recession-proof category?
Household cleaning and laundry products are essentials that consumers continue to purchase even during economic downturns. There is always need for items like laundry detergent, disinfectants, brooms, and vacuums.
Should I consider fitness products for my general store?
Yes, fitness accessories and activewear make good additions. Items like yoga mats, resistance bands, athleisure apparel, and smart watches sell rapidly as exercise at home gains popularity.
Who buys skincare and beauty products on Walmart.com?
Skincare, cosmetics, haircare, fragrance, and grooming products appeal to a wide demographic on Walmart.com. This includes men, women, Gen Z to boomers, across income levels.
