Bringing in the new year is a time for reflection and setting resolutions. If you're like most business owners, you're looking to eCommerce to help increase sales and grow your business in 2022. But what resolutions should you make to ensure your eCommerce success? Here are four that we recommend!
The new year presents an opportunity to set goals that will propel your ecommerce business forward. By establishing clear, measurable resolutions, you can align your team and focus your efforts on growth.
The most effective resolutions follow the SMART goal framework:
Setting SMART goals clarifies expectations and allows you to track progress. Rather than vague aspirations, define quantifiable metrics and deadlines.
Here are 5 SMART new year's resolutions to consider:
Decrease order fulfillment time by 10% or set a specific processing time goal. Quick shipping encourages repeat purchases and positive reviews.
Surprise loyal buyers with free gifts like free shipping, discounts, or exclusive early access to new arrivals.
Research potential growth opportunities and create a plan to test new offerings or markets.
Minimize environmental impact through eco-friendly packaging, efficient shipping routes, or offsetting carbon emissions.
An updated look can increase time-on-site, build brand image, and improve mobile responsiveness. Prioritize user experience.
Involve staff in setting goals to boost engagement. Offer incentives for hitting targets to motivate effort.
The new year brings optimism for business growth. With clear goals and team alignment, you can make significant progress. Define quantifiable resolutions and leverage services like fulfillment logistics to free up internal bandwidth for strategic initiatives.
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The best business resolutions follow the S.M.A.R.T. goal framework - Specific, Measurable, Attainable, Relevant, and Time-bound. Quantifiable metrics and deadlines help track progress.
Streamline processing by upgrading packing and shipping operations, sourcing faster couriers, or using an efficient logistics and fulfillment service.
Customers increasingly make purchases based on environmental policies. Minimizing shipping impact by offsetting carbon or using eco-packaging can appeal to green buyers.
Offer performance bonuses, extra time off, gift cards, or public recognition to motivate workers to achieve key result areas tied to resolutions.
Conduct market research on customer demand trends in your niche. Survey existing buyers on what additional offerings they would purchase from your brand.
Improving page speed, optimizing design for mobile, enhancing on-site search, adding more product images/details, and refreshing outdated copy can lift conversions.
Resolutions should stretch your abilities while remaining realistic given available resources, bandwidth and capabilities. Break major goals down into milestones.
Set check-ins at least monthly, if not more frequently, to track progress data, troubleshoot issues, and adjust timelines or resource allocation as needed.