9 Black Friday Order Fulfillment Strategies for Smart Business Owners
FAQs
What are some ways to be transparent about holiday shipping?
Dedicate a section of your website to holiday shipping policies. Explain delivery timeframes, order cut-offs, and shipping rates. Set expectations upfront.
When should I launch holiday promotions and products?
Start your holiday season earlier, like October, to spread out demand. This gives customers more time to take advantage of deals.
Why communicate shipping policies to customers?
Clearly outlining charges, estimates, deadlines, and other details sets proper expectations about delivery. It also reduces customer confusion.
How can I offer flexible fulfillment options?
Consider implementing BOPIS and BOPIC for online orders. This gives customers the option to buy online and pick up in store or curbside.
What should a return policy include?
Share who pays for return shipping, expected processing times, any deadlines, whether you offer refunds or store credit, and other key details.
When should I use third-party delivery services?
Tap into on-demand, crowdsourced couriers to supplement capacity when you can't handle all delivery needs internally, especially during peak.
Why offer gift cards?
Digital and physical gift cards give customers an easy option that doesn't require fulfillment. They also incentivize return visits when recipients redeem them.
How can I ship items faster during the holidays?
Provide expedited shipping close to the holidays, but first streamline internal processes to pick, pack, and ship orders quickly.
