How To Advertise On Walmart Marketplace

Virginia Miller

September 19, 2023

In this article

Walmart is one of the most popular shopping places, so it's no surprise that many businesses want to advertise there. If you're wondering how to advertise on Walmart Marketplace, keep reading. We'll explain everything you need to know.

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What's Walmart Marketplace, And How Does It Work?

Simply put, the Walmart Marketplace allows a third-party seller to list their items on Walmart.com, similar to how you would do on eBay or Amazon. Selling on Walmart's online marketplace is one of the simplest ways to popularize your products, as they have a massive audience.

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How To Set Up A Walmart Marketplace Account

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Apply to Be a Marketplace Seller

If you're interested in advertising your products on Walmart, the first step is to apply to be a Marketplace seller. You can visit Walmart's website and fill out the necessary information. Once you've been approved as a seller, you'll be able to create your profile and start listing items.

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Complete Your Registration

The next step is to complete your registration. This includes providing some basic information about yourself and your business. You'll also need to agree to Walmart's terms and conditions. Once you've completed the registration process, you'll be able to access your account and start setting up your listings.

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Complete Partner Profile

After you've been approved as a Marketplace seller, you'll need to complete your partner profile. This will include information about your business, such as your company name, contact information, and logo. Be sure to fill out all the required fields so potential customers can easily find and learn more about your company.

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Complete Item Setup

The next step is to set up your items for sale. You'll need to provide the product name, price, shipping costs, and product images. Be sure to include all the necessary details, so customers know what they're buying. Once you've completed your item setup, you're ready to start advertising on Walmart!

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The Benefits Of Advertising On Walmart Marketplace

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Encourage organic presence

The benefit of advertising on Walmart Marketplace is the potential to encourage an organic presence by improving your product rank. This can be done by optimizing your product listings and ensuring your products are competitively priced.

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Reach a wider audience

Another advantage of advertising on Walmart Marketplace is the ability to reach a wider audience. By advertising on Walmart, you'll be able to tap into their massive customer base and potentially increase your sales.

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Improves the performance of new sellers

Advertising on Walmart can also be beneficial for new sellers. This is because advertising can help improve new sellers' performance by increasing their visibility and helping them build a positive reputation.

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Help out struggling SKUs

If you have any SKUs that are struggling to sell, advertising on Walmart Marketplace can help boost them. This is because advertising can increase the visibility of your products and make them more likely to be purchased by customers.

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Profit from seasonal spikes

Another advantage of advertising on Walmart is the ability to profit from seasonal spikes. This is because you'll be able to capitalize on the increased demand for certain products during peak times of the year.

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What You Need To Know About Advertising On Walmart

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Cost

The cost of advertising on Walmart will vary depending on the type of ad you choose to run. However, it's important to note that you'll only be charged when a customer clicks on your ad. This means you won't have to spend any money if customers don't click on your ad.

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Bidding

When advertising on Walmart, you'll need to bid on keywords. The amount you bid will determine how often your ad is shown to potential customers. You can choose either manual or automatic bidding. With manual bidding, you'll have more control over your ad spend, but it will take more time to manage your campaigns. Automated bidding is a good option if you want to save time but still want to optimize your campaigns.

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Ad Types

Walmart offers two different types of ads: product ads and category ads. Product ads are designed to promote individual products, while category ads are designed to promote a specific category of products.

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Product Ads: Product ads are the most common type of ad on Walmart. They're designed to promote individual products and can be used to drive traffic to your product listings. To create a product ad, you'll need to select a product from your catalog and then make an ad using one of the available templates.

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Category Ads: Category ads are less common but can be used to promote a specific category of products. To create a category ad, you'll need to select a category from your catalog and then choose an ad template. You can customize your ad with images, text, and other elements.

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Ad Format

Walmart offers two different formats for ads: image ads and text ads. Image ads are more visually appealing and can include images, videos, and other rich media. Text ads are less visually appealing but can be cheaper to run and effectively drive traffic to your product listings.

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Image Ads: Image ads are the most common type of ad on Walmart. They're designed to be more visually appealing and can include images, videos, and other rich media. To create an image ad, you'll need to select an image from your catalog and then choose a template. You can customize your ad with text, colors, and other elements.

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Text Ads: Text ads are less common but can be used to promote a specific category of products. To create a text ad, you'll need to select a category from your catalog and then choose an ad template. You can customize your ad with text, colors, and other elements.

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Targeting

When advertising on Walmart, you'll be able to target your ads to specific customers. This is done by targeting keywords, interests, and demographics. You can also use retargeting to reach customers who have already interacted with your brand.

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Keyword Targeting: Keyword targeting allows you to show your ads to customers searching for specific keywords. To do this, you'll need to add relevant keywords to your ad campaigns.

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Interest Targeting: Interest targeting allows you to show your ads to customers interested in specific topics. To do this, you'll need to add relevant interests to your ad campaigns.

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Demographic Targeting: Demographic targeting allows you to show your ads to specific demographics of customers. You'll need to select the demographics you want to target in your ad campaigns.

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Retargeting: Retargeting allows you to show your ads to customers who have already interacted with your brand. You'll need to add a retargeting pixel to your website or create a retargeting list.

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Budget

When advertising on Walmart, you'll need to set a budget for your ad campaigns. Your spending will depend on your goals and the targeting options you choose. You can either select a daily budget or a lifetime budget. A daily budget is recommended if you want to control your spending. A lifetime budget is a good option if you want to save time.

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Pricing

Walmart uses a cost-per-click (CPC) pricing model, which means you'll pay each time someone clicks on your ad. The amount you pay will depend on your bid and the quality of your ad.

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FAQS About Advertising On Walmart Marketplace

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How Much Does It Cost To Advertise On Walmart Marketplace?

Here is a quick breakdown of Walmart Marketplace advertising costs:

A self-serve campaign necessitates a monthly spend of $1000, with a daily cap of $100.

A managed campaign necessitates a $25,000 investment.

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You can expect the following rates if your company works with a professional advertising Walmart agency:

A one-time setup fee ranging from $3750 to more than $15,000

A monthly advertising budget ranges from $5,000 to $50,000.

A monthly management fee ranging from $1000 to more than $6000

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Is Walmart Advertising Effective?

Walmart's advertising platform is highly effective and has a wide range of applications for businesses of all sizes. However, if you want to reach a larger audience, Walmart should be a part of your marketing strategy.

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What Type Of Ads Does Walmart Use?

1. Native banner ad

2. Site search feature

3. Catapult ad

4. Third-Party Product Display Ads

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Who May Run A Walmart Sponsored Products Campaign?

Brands, Marketplace Sellers, vendors, and agencies can place Walmart Sponsored ads. The advertised products must be available on Walmart.com to win the buy box.

Products must also meet the following requirements to be eligible for Search In-grid placement:

Appear among the first 128 organic search results.

Rank higher than or at the same level as their organic search ranking

Be in the same class as the search query

Be of the same product type as at least one of the top 20 non-sponsored products.

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How And When Do Sponsored Products Ads Appear?

Amazon Sponsored Products ads appear in search results and relevant product pages to promote specific products. Customers are directed to the product page when they click on an ad. Professional sellers and vendors can use Sponsored Products.

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Conclusion

Walmart Marketplace is an excellent way to get your products in front of a massive audience. With over 110 million unique monthly visitors, it's no wonder many businesses have seen success by advertising on the platform. If you are looking for a simple and effective way to reach more consumers, then Walmart Marketplace may be the right choice. Need help fulfilling orders on Walmart? Get in touch with Simpl Fulfillment today! We would be happy to assist you with all of your fulfillment needs. Thanks for reading!

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