How To Get Amazon Editorial Recommendations

Virginia Miller

September 1, 2024

In this article

Amazon is no longer a simple eCommerce platform but also a portal for business promotion and influence. One program run by Amazon is the portal of Amazon Editorial Recommendations. Amazon editorial recommendations are products that have great critical reviews and are unique. If you wish to improve your FBA onsite footfall, always try to list products that could be editorial recommendations on Amazon. The recommendations have the power to enhance seller revenue with the help of recommendations and reviews.

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People are more focused on product recommendations and reviews to choose products for different purposes. In this article, you will cultivate an idea of using Amazon Editorial Recommendations to improve your product revenue.

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What are Amazon Editorial Recommendations?

Amazon editorial recommendations are short but informative reviews and recommendations from third party content creators and influencers. These recommendations are displayed towards the end of the first page of search results on Amazon. The products are reviewed and recommended by influencers and critics based on quality and value in their respective categories.

The editorial recommendations add credibility and trust to the featured products. Recommended products generally see an increase in sales compared to other products in the same category. Amazon editorial recommendations also simplify the search process for buyers by surfacing top products.

How Can Editorial Recommendations Boost Your Amazon Sales?

Getting an Amazon editorial recommendation can improve your product visibility and boost your sales rank. Recommended products are more prominent in search results, leading to higher sales. Positive editorial recommendations also factor into Amazon's overall product recommendations algorithm.

Users tend to trust and prefer editorially recommended products because of the detailed reviews and ratings from influencers. The editor's choice tag signals quality and further amplifies sales potential. By meeting the eligibility criteria for editorial recommendations, you can increase your Amazon sales rank and drive more sales.

Tips to Get Amazon Editorial Recommendations

Ensure your product meets Amazon's quality standards
Reach out to Amazon editors and influencers to review your product
Generate buzz on social media and press about your product

Pros and Cons of Amazon Editorial Recommendations

Pros

Increased Visibility and Sales: Editorial recommendations make your product more visible and can boost sales.
Streamlined Search: Recommendations simplify the buying process for customers.
Industry Leader Status: Being recognized editorially establishes you as an industry leader.
SEO Benefits: Recommendations can improve your product SEO ranking.

Cons

Stringent Requirements: You need a high-quality, well-reviewed product to qualify.
Community Engagement: You must actively participate in the Amazon community.
Uneven Visibility: Only one product per category may be recommended.
Delayed Results: It takes time for content creators to review and recommend products.

How to Get an Amazon Editorial Recommendation

Here are some key tips:

Launch a high-quality, competitive product
Get reviews from influencers, critics and third-party content creators
Actively engage with the Amazon community via comments, forums etc.
Meet all eligibility criteria for editorial recommendations

With consistent effort, you can obtain impactful Amazon editorial recommendations to take your product to the next level.

Conclusion

Amazon editorial recommendations offer a unique opportunity to boost your brand. By following the best practices outlined here, you can obtain recommendations to increase visibility, establish authority, simplify the buying process for customers and ultimately drive more sales.

FAQs

What are Amazon editorial recommendations?

Amazon editorial recommendations are influential reviews and recommendations displayed prominently in search results. They come from critics, influencers and third-party content creators.

How do editorial recommendations increase sales?

Recommendations boost visibility and establish trust and authority. This leads more customers to purchase the editorially recommended products.

What are the benefits of getting editorial recommendations?

Key benefits include increased visibility and sales, streamlined buying, industry leader status and improved SEO rankings.

What are the downsides of editorial recommendations?

Potential downsides include stringent eligibility criteria, required community engagement, uneven product visibility, and delayed results.

How can I get Amazon editorial recommendations?

Tips include launching a top-quality product, getting influencer reviews, actively engaging with the Amazon community and meeting all recommendation eligibility criteria.

What should my product have to qualify for recommendations?

Amazon requires a 4+ star rating, 100+ reviews, $30K+ sales, no medical claims and high performance for relevant keywords.

How long does it take to get editorial recommendations?

It can take some time for content creators to review and recommend your product. Consistent effort is needed to drive results.

Can editorial recommendations assist with SEO?

Yes, Amazon uses editorial recommendations as a ranking factor. So obtaining recommendations can directly improve your product's SEO.