Amazon International Marketplaces: Learn the Facts and Avoid the Pitfalls
FAQs
What are the main benefits of selling internationally on Amazon?
The main benefits include accessing millions of new customers worldwide, increasing sales and revenue, diversifying your business across multiple marketplaces, and strengthening your brand globally.
How do I choose which international Amazon marketplaces to sell on?
Research each marketplace thoroughly first regarding language, regulations, demand for your products, competition, shipping costs and speed, etc. Start with the largest, most accessible marketplaces first before expanding further.
Do I need to translate my listings for international marketplaces?
Yes, you need to translate your title, bullet points, description, and backend search terms to help international customers find and understand your listings.
How do I set competitive pricing in different currencies?
Use exchange rates and research local pricing for similar items. Account for higher shipping costs, Amazon fees, and customs duties unique to each marketplace. Price items competitively but profitably.
What about advertising? Should I run international PPC campaigns?
Yes, run targeted Sponsored Products campaigns in each marketplace matching local demand. Tailor ad copy and landing pages while monitoring performance.
How can I optimize international orders and shipments?
Use a shipping specialist like Simpl Fulfillment who can store inventory locally overseas and handle global order fulfillment, import/export, duties, and customer service.
