Concise Guide To Amazon Seller Messages

Virginia Miller
Virginia Miller
September 1, 2024
In this article

If you're a business owner, then you know that selling on Amazon can be a great way to increase your profits. But what happens when you start getting messages from Amazon customers? How do you respond appropriately and ensure that you maintain good customer relations? This guide will teach you everything you need to know about Amazon seller messages to stay in control and make the most of this valuable communication tool.

Understanding Amazon Seller Messages

The Amazon Message Center enables sellers to strengthen customer relationships. It's where Amazon's customer service team sends order confirmations, shipping updates, product warranty certificates, recall notices, and account policy updates.

Buyers can use this feature to send inquiries, product feedback, suggestions, and complaints to the seller and receive a quick response.

Checking Amazon Messages

As a buyer, you can access your Message Center by logging into your Amazon account, going to "Your Account", and selecting "Your Messages."

As a seller, make sure your Messaging Service is enabled. Then go to your Seller Central dashboard, click "Orders", "Manage Orders", and select the customer you need to contact.

Creating Amazon Seller Messages

Sellers can create message templates for common buyer responses or use Amazon’s templates. Access the response template feature by clicking "Messages/Amazon View Messages".

Use the options on the Contact Buyer page to send new messages to buyers.

Types of Amazon Seller Messages

Proactive Messages: Send messages about orders, products, or services without customers contacting you first.

Necessary Permitted Messages: Required messages about orders, payments, or shipping.

Customer Service Messages: Respond to customer inquiries or complaints.

Using Proactive Messages

Examples of proactive messages:

  • Updates on order issues
  • Requesting more information
  • Sending invoices
  • Requesting product reviews
  • Scheduling appointments
  • Validating custom product designs

Using Necessary Messages

Examples of necessary messages:

  • Updates on order shipping
  • Reminders to pay outstanding balances
  • Providing tracking numbers

Focusing on clear, concise messaging helps sellers succeed on Amazon. Feel free to contact us if you need assistance with fulfillment or have additional questions!

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FAQs

What are Amazon seller messages?

Amazon seller messages allow sellers to communicate directly with buyers through Amazon's Message Center about orders, products, services, and more.

Why are seller messages important?

Seller messages help strengthen customer relationships, resolve issues quickly, answer questions, and ultimately drive more sales.

What types of seller messages are there?

There are proactive messages, necessary permitted messages, and customer service messages.

How do I check messages as a seller?

Go to your Seller Central account, click on Orders, Manage Orders, and select the customer you need to contact to see messages.

Can I create message templates?

Yes, you can create canned response templates or use Amazon's templates to easily reuse messages.

When should I send proactive messages?

Send proactive messages with order updates, product news, promotions, appointment reminders, and more without customers contacting you first.

What are some necessary permitted messages?

You must send customers messages about order shipping, payment reminders, tracking numbers, and other transactional content.