What Does "Blocked Unless FBA" Mean?
FAQs
What is Amazon's Blocked Unless FBA policy?
Amazon's Blocked Unless FBA policy requires sellers in certain product categories like media, consumer electronics, and toys to use Amazon's Fulfillment by Amazon (FBA) service to fulfill orders. Sellers who don't use FBA cannot sell those products on Amazon.
Why did Amazon implement this policy?
Amazon wants to ensure good customer service, fast shipping times, reduced fraud and counterfeits, and consistent product quality across sellers. Requiring FBA helps them control these aspects.
How can sellers avoid restrictions?
Sellers can switch to FBA, use a 3PL, apply for an exemption, improve performance metrics, offer free shipping, diversify sales channels beyond Amazon, and optimize inventory management.
Can sellers appeal if restricted?
Yes, sellers can appeal to Amazon by contacting Seller Support, explaining why their account was incorrectly restricted, and providing supporting evidence. Success depends on the strength of their case.
Where else can sellers get help with this issue?
Sellers facing "Blocked Unless FBA" can get advice and support by reaching out to Amazon seller forums and communities where more experienced sellers share strategies.
Will Amazon ever remove this restriction?
It's unlikely Amazon will remove this policy because it helps them control key aspects of the customer experience. Sellers in affected categories will likely need to adapt by using FBA or 3PLs.
