The Most Common Sustainable eCommerce Packaging Myths Debunked

Virginia Miller

October 1, 2024

In this article

As the popularity of eCommerce rises, so does the amount of discussion. You've probably heard many myths and facts regarding paper packaging, its recycling capabilities, and its carbon impact compared to plastic. With recent and continuous news about the present status of our environment, the possibility of climate change and global warming, and the steady buildup of non-biodegradable trash and packaging in our landfills, sustainable packaging is gaining prominence. Indeed, sustainable packaging and the usage of eco-friendly materials are becoming increasingly common across different industries, with a CAGR of more than 5% expected by 2020.

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Both industry clients and end customers are showing a preference for contemporary, ecological packaging. Consumers across various industries are ready to pay more for items if they know the materials used in their packaging are renewable, which is terrific news for the environment. Unfortunately, with greater awareness comes myths and misconceptions about sustainable packaging. We've created a list of the top five, which we'll go through and refute in depth to clear up any misinformation.

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But what is true and what is false? We're about to debunk some prevalent paper misconceptions, and the truth may surprise you.

The Truth About Eco-Friendly Packaging

Eco-friendly packaging is often assumed to be more expensive and less visually appealing than conventional packaging. However, these common myths about sustainable packaging options simply aren't true. Here we debunk 5 myths about eco-friendly packaging and provide tips for affordably integrating green materials into your ecommerce business.

Myth 1: All Plastic is Bad for the Environment

While single-use plastics are problematic, not all plastics are created equal. Many companies have invested in more sustainable plastic production methods and materials. When used properly, these innovative plastics can actually reduce food waste and provide other environmental benefits.

Myth 2: Environmental Concern is a Passing Fad

Sustainability is here to stay. Eco-consciousness has gone mainstream across all age groups. Showcasing your environmental efforts can attract dedicated green consumers while also influencing less familiar shoppers.

Myth 3: Sustainable Packaging Can't be Eye-Catching

With creativity and the right materials, eco-friendly packaging can be just as beautiful as traditional options. Sustainable adhesives enable intricate designs. Simple, clean designs also let the materials' natural beauty shine through.

Myth 4: Sustainability is Only About Recycling and Waste Reduction

While minimizing waste is crucial, the full lifecycle impacts of packaging matter too. Some recyclable materials have higher carbon footprints for production and transport. Taking a holistic view allows more informed sustainability decisions.

Myth 5: Eco-Friendly Packaging is Too Expensive

Well-designed sustainable packaging solutions can increase efficiency and reduce costs over time. Start by minimizing materials through right-sized packaging. Then implement creative reusable and recyclable solutions tailored to your products.

Tips for Affordable, Eco-Friendly Packaging

Reduce Package Weight

Lighter packaging lowers shipping emissions and costs. Consider eliminating boxes for mailing bags when feasible.

Right-Size Packaging

Optimized box sizes reduce the need for filler while accommodating average order sizes. This saves on materials, shipping, and storage.

Choose Eco-Friendly Inks

Soy-based inks are more sustainable than petroleum-based options. They also produce brighter, longer-lasting colors on packaging.

With some creative thinking, small changes can make your packaging greener, more cost-effective and visually appealing. Contact our team to learn more about integrating sustainable materials into your ecommerce operations.

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FAQs

What are some common myths about sustainable packaging?

Myths include that all plastic is bad, green materials are too expensive, and sustainable packaging can't be visually appealing. However, none of these myths hold up under scrutiny.

Why does package weight matter for sustainability?

Lighter packaging decreases fuel emissions and costs for shipping. Reducing packaging weight by eliminating unnecessary boxes and fillers is an easy sustainability win.

How can companies affordably integrate green packaging?

Start with right-sizing packaging to products and average order quantities. This minimizes waste and materials needs. Then implement creative reusable/recyclable solutions like soy-based inks and mailing bags.

Does sustainable packaging help attract customers?

Yes. Eco-consciousness has gone mainstream. Highlighting sustainability efforts helps engage green consumers while also influencing less familiar shoppers.

Can eco-friendly packaging also be visually appealing?

Absolutely. Sustainable materials can be incorporated into beautiful package designs. Clean, minimalist looks also let the green components shine through.

Is sustainability only about recycling and minimizing waste?

No. The full lifecycle impacts of packaging, including manufacturing and transportation matter too. Using recyclables with higher footprints can be less sustainable overall.

Who can I contact to green my packaging?

Contact our team to start integrating affordable, eco-friendly materials into your ecommerce packaging and operations. We're happy to help you implement creative sustainability solutions.