Fail-Proof Black Friday Checklist for Retailers: The Ultimate Guide
FAQs
How early should you start planning for Black Friday and Cyber Monday?
We recommend beginning your planning at least 2-3 months in advance. There are many different components to prepare including promotions, website updates, marketing campaigns, staffing, and more. Getting an early start ensures you can work through everything methodically.
What website upgrades help boost Black Friday and Cyber Monday sales?
Focus on improving site speed, enhancing your checkout process, upgrading your web hosting plan to handle extra traffic, and fixing any existing bugs or issues. Faster sites with seamless buying experiences convert more holiday shoppers.
How can you use content to promote Black Friday and Cyber Monday deals?
Develop blog posts, videos, social messages, and other content that provides value for potential customers well before the big sales weekends. Quality content helps establish trust and gets more people interested in your business and promotions.
What are some best practices for showcasing deals on your website?
Use sitewide banners, category menus, homepage links, product badges, popups, and other tactics to highlight your Black Friday and Cyber Monday promotions across all key pages. Make them visible throughout the customer journey.
Should you make changes to your website checkout process?
Yes, simplify your checkout as much as possible for these high-volume sales days. Remove unnecessary fields, eliminate header/footer navigation bars, display guarantees around shipping times, and ensure it is mobile-friendly.
How can FAQs help customer support during the holidays?
Expanding your site’s FAQ section alleviates strain on your customer service staff by providing self-service answers to common questions. Customers can quickly get information on promotions, product availability, shipping times, returns, and more.
What are some key Black Friday and Cyber Monday metrics to track?
Focus on website traffic, conversion rate, average order value, sales by traffic source, top selling products, mobile vs desktop sales, and year-over-year growth. Use this data to optimize future holiday promotions.
