eCommerce fulfillment refers to delivering products by an eCommerce business to its customer. fulfillment is the process of receiving and storing inventory and then picking, packing, and shipping orders to eCommerce customers. This is arguably an essential part of your business. You have a fantastic website, your products are excellent, all your payment gateways are set up, but you are still fulfilling orders manually.
Product packaging plays a vital role in eCommerce. It creates the all-important first impression when customers receive their order. While aesthetics matter, durability depends on the product and shipment method. Packaging must protect products, especially when shipping overseas.
When shipping products, prioritize security. Use durable materials like:
Still the most common eCommerce packaging. They're strong, recyclable, and don't crush easily.
Essential for protecting fragile items. High-quality bubble wraps prevent damage.
Ideal for shipping small, flat, or delicate products like jewelry, books, and electronics. Recyclable and eco-friendly options available.
After ensuring safety, promote your brand with:
Print your logo and branding. Create unique unboxing experiences that align with your values.
Include business cards, flyers, brochures. Add a personal note to make a connection.
Make unpacking an exciting experience:
Use ribbons, labels and other accents to complement your products and brand.
Add manuals and guidelines, especially for complex products. Help customers use them properly.
Include product samples or custom notes. Delight them with small extras.
Don't overlook packaging. It makes powerful first impressions for customers. For help creating packaging that protects, promotes, and delights, contact Simpl Fulfillment.
Recommended: 5 Tips To Designing Beautiful And Effective Packaging Online
Packaging protects products during shipping, makes strong first impressions on customers, and contributes to the overall unboxing experience.
Corrugated boxes, bubble wraps, and padded mailers help keep products safe. Durable, recyclable materials are recommended.
Custom printing, branded tapes, promotional items inside, and experience-driven unboxing all help reinforce branding.
Surprises, high-end accents, instructions manuals create excitement. Personal notes also connect with customers.
Yes, aesthetics and experience should align with what you stand for. Packaging makes powerful first impressions.
Serves as a critical touchpoint for brand awareness and shaping perceptions. Also a vehicle for other promotional material.
Choose recyclable and sustainably-sourced materials whenever possible. Avoid excess packaging and hard-to-recycle materials.