How to Change Your Etsy Store Name

Virginia Miller

October 14, 2024

In this article

Many people are keen to start and excel in their business with Etsy shop. It allows the individuals to create & sell the product all by themselves. Along with that, they have the scope to gather some fan base or gain popularity over the platform and self-marketing to increase the sales of that product. Can you change your Etsy shop name? Yes, you can! But why do you need it!

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But, the thing is that a casual start to Etsy shop and its name choice will give you just limited growth. But if you decide upon making a brand out of the products you are selling, then your product reflection will multiply exponentially. And that can be possibly done by changing the logo, color palette, social media handles, and even your brand's name.

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This article will get answers to this specific question and some more to know the steps for changing the store name and how it can help your business.

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Choosing the Best Etsy Shop Name

Picking a unique and memorable Etsy store name will make it easier for customers to find and remember your shop. Stores with popular or clever names often thrive in the Etsy marketplace. Your shop name represents your brand - make sure it's something your customers will recognize and want to share!

Why the Etsy Shop Name Matters

A good Etsy shop name should:

Be unique and stand out
Relate to your products or brand identity
Be easy to remember and recommend
Follow Etsy's naming guidelines

An inappropriate or dull name can hurt your shop's ability to attract customers and build a reputation. Fortunately, you can change your Etsy shop name at any time if needed.

How to Change Your Etsy Shop Name

Follow these steps to change your Etsy store name:

Sign in to Etsy and go to the Shop Manager
Click "Info & Appearance" then "Shop Name"
Click the "Change" button next to your current shop name
Enter your new shop name (20 characters max, no spaces/punctuation)
Click "Save" to make the change official

When choosing a new name, consider an abstract name, your own name, or something related to your products. Capitalize words in the name to make them stand out.

Conclusion

Changing your Etsy shop name is a big step, but can help strengthen your brand identity. With some strategic thinking and these tips, you can choose a name that really represents your business and attracts the right customers. Good luck!

Need help managing orders during the transition? Our fulfillment services at Simpl Fulfillment are here to help Etsy sellers every step of the way.

Recommended: 20 Shop Ideas For Etsy In The Year 2022

FAQs

What makes a good Etsy shop name?

A good Etsy shop name is unique, related to your products, easy to remember and recommend, and follows Etsy's rules. Avoid names that are dull or already used by big brands.

Can you change your Etsy shop's name later on?

Yes, you can change your Etsy shop's name at any time through the Shop Manager settings. The process is easy and lets you rebrand as your business grows.

How many characters can an Etsy shop name have?

Etsy shop names can be up to 20 characters. Spaces and punctuation aren't allowed, but you can use caps to separate words in the name.

Should your Etsy shop name include your personal name?

Using your personal name or initials in your Etsy shop name can help build brand recognition. But an abstract name related to your products can also be memorable.

Can an Etsy shop name be changed multiple times?

Yes, you can change your Etsy shop name as often as needed. But frequent name changes may confuse returning customers, so avoid switching it up too often.

Do you have to pay to change an Etsy shop's name?

Nope, changing your Etsy shop name is free. You can modify the name as many times as needed through the Shop Manager settings.

How long does it take for an Etsy shop name change to update?

Etsy shop name changes should fully update across the site within 48 hours. However, your shop's URL will remain unchanged despite the new name.