What are the most important elements of a good shipping experience?
Research shows that shoppers care most about fast delivery speeds, low shipping costs, and reliability through real-time tracking and delivery notifications.
How many shipping options should an online store offer?
Aim to provide at least 3 tiered shipping options - standard, expedited, and overnight. This gives customers choice and control over cost versus delivery speed.
What percentage of orders should be fulfilled accurately?
Industry benchmarks are 96-98% accuracy in order picking, packing and shipping. Mistakes erode trust so minimize errors through double checks and tracking.
How often should customers be updated on order status?
Provide confirmation at order placement, shipping, and delivery. Updating at major milestones sets proper expectations around timing.
What happens if a delivery timeline is not met?
Be transparent with customers about any delays, offer options like expedited reorder with discounted or free shipping, and learn from the issues.
How long should it take to resolve a shipping error?
Strive to resolve within 24 hours by quickly sending correct items or refunding as appropriate. Speedy resolution demonstrates caring.
How can shipping experience increase customer loyalty?
Meeting or beating expectations around reliability and speed shows customers you value them. This drives retention, referrals and repeat purchase.
