How to Share an Item on Amazon?

Virginia Miller

October 8, 2024

In this article

Anyone who's ever tried to sell anything on Amazon knows that it can be a little confusing to share your item with the world. Do you just post a link on social media? Share it in a group? How do you make sure people see your product and not someone else's? Here's a guide to sharing your Amazon item and getting the most out of your sales. Happy selling!

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What Is Product Sharing on Amazon and Why Is It Important?

Product sharing on Amazon allows customers to easily share product links and information via social media or email. This makes it easy for people to tell their friends and followers about products they find interesting or useful. Product sharing is important for ecommerce brands as it can drive awareness, traffic, and sales through word-of-mouth recommendations.

Benefits of Product Sharing

There are several key benefits of enabling easy social sharing of your products:

Increased brand awareness - More people see and engage with your products
Higher traffic - Social shares can direct more visitors to your product pages
More sales - Some percentage of the new traffic converts into sales
Word-of-mouth marketing - People share products they truly like, resulting in organic promotion

How to Share an Amazon Product

Sharing an Amazon product is easy. Simply follow these steps:

Step - 1

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Step - 2

Navigate to the product page you want to share

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Step - 3

Click the "Share" button near the top right of the page and choose to share via email, Facebook, Twitter etc

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Step - 4‍

A pre-populated post with a link to the product will open up allowing you to send or post to share the product. You can also manually copy and paste the product URL to share it anywhere you like.

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Tips for Improving Social Shares

To maximize social shares for your products, keep these tips in mind:

Offer an incentive for sharing like a discount code
Run social contests and giveaways to encourage more shares
Ask satisfied customers to share their experience
Share visual content like images and videos that perform well

With the rise of social commerce, product sharing can become an increasingly important sales driver. Make it easy for your brand advocates to share and watch your reach grow.

FAQs

What is Amazon product sharing?

Amazon product sharing allows customers to easily share product links and information via social media or email. The share button is visible on every product page.

Why is sharing important?

Sharing drives increased product and brand awareness. More people see your products which can lead to more traffic and sales. It's free word-of-mouth promotion.

How do you share an Amazon product?

Just login to Amazon, navigate to the product, and click the "Share" button. Then choose the platform to share on like Facebook or email.

What drives shares?

Offering incentives for sharing, running social contests, asking for customer reviews, and sharing visual content tends to drive more shares.

How can shares increase sales?

More brand awareness and traffic from shares can lead to increased conversions and sales. Even a small portion of people who see a shared product converting can impact sales.

Should all products be shareable?

Generally yes. You want to make it as easy as possible for all products to be shared to maximize reach. Limited edition and exclusive products tend to get shared the most.

What are best practices?

Best practices include adding sharing capabilities to all product pages, incentivizing shares, promoting visual content, and leveraging influencers or loyal brand advocates.