Top 3 Social eCommerce Social Necessities For 2022
Following a traumatic year during the pandemic, world economies steadily recovered in 2021, but with a dramatically changed economic landscape in practically every industry. A paradigm change occurred as a result of the tremendous increase in eCommerce and social commerce. Many felt comfortable purchasing from the comfort of their own homes, and so many soon found that doing so saved them time, energy, and sometimes even money.
We anticipate that the popularity of internet buying will continue to evolve. In altering the world of trade, social commerce in particular will be critical. It has aided the fact that social media sites have acknowledged its presence and have made it easier to facilitate purchasing on their best social media platforms for eCommerce.
In other words, now is the moment to take advantage of your social media following and improve the way you interact with customers.
Key Social Media Strategies for eCommerce
Leverage TikTok Shop Features
TikTok now has over 1 billion monthly active users, but monetization remains a challenge. In 2022, expect TikTok to add more eCommerce capabilities like its TikTok Shop feature and expanded partnership opportunities to better compete.
Businesses can already use TikTok to generate leads and grow their customer base. Features like Lead Generation let viewers sign up via a form after engaging with your videos. This provides customer data you can analyze or connect to your CRM.
Experiment with Live Shopping
Live-stream shopping reinvents the classic TV shopping channel formula for social media. Platforms like Facebook and Instagram now allow real-time interactivity so customers can engage with products and hosts.
In 2022, brands should test using live streams to showcase products more authentically. Recent examples like Petco's live dog fashion show demonstrate the appeal for US consumers. Consider planning themes, hiring an engaging host, and going live yourself.
Work with Micro-Influencers
Influencer marketing continues to grow in importance. 82% of customers are more likely to purchase products recommended by micro-influencers they trust.
To boost social reach in 2022, partnering with micro-influencers in your niche is key. The authentic connections they have with their audience can drive real business results.
Conclusion
Following video, visual, and mobile-first best practices will help future-proof your eCommerce marketing. With the right social media strategy, you can stay ahead and set your business up for success. Simpl's fulfillment services enable you to focus on growth with one less thing to worry about. Contact us to learn more!
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FAQs
What are some key social media strategies for eCommerce?
Top social strategies include utilizing TikTok's shop features, experimenting with live shopping on platforms like Facebook and Instagram, and collaborating with micro-influencers.
How can TikTok benefit my eCommerce business?
TikTok allows you to generate leads from interested viewers through its Lead Generation tool. You can also take advantage of TikTok Shop for more direct selling and product showcasing capabilities.
What is live shopping?
Live shopping reinvents the classic TV shopping channel experience for modern social media. Brands can broadcast live streams showcasing products in real-time while engaging directly with customers.
Why work with micro-influencers?
82% of customers are more likely to make a purchase based on a micro-influencer recommendation. Micro-influencers often have an authentic connection with their audience that translates to real business results.
How can live streams help my eCommerce marketing?
Live streams create an authentic way to showcase products while interacting with your audience. They work well for launches, demonstrations, Q&As, limited deals, and more.
What do I need to go live on social media?
You'll want to plan relevant themes or products to focus on, have a strong host or speaker, set up lighting and equipment, promote ahead of time, and leverage interactive features of the platform.
How do I find relevant micro-influencers?
Search by relevant hashtags and keywords on platforms like Instagram and TikTok. Vet potential partners based on audience size, engagement rates, content quality, and whether their followers align with your target customer.
