The top sales KPIs to monitor are: total revenue, sales volume, conversion rate, average order value and repeat vs new customer sales. These metrics indicate the financial health and growth potential of your Amazon business.
Vital operational KPIs include: order defect rate, on-time shipment rate, fulfillment costs, inventory turnover and net promoter score. These numbers measure the efficiency of your processes and systems.
By monitoring customer service KPIs like product return rate, negative feedback, complaints and retention rate, you can identify areas to improve CX. This builds loyalty and reputation.
Leverage Seller Central reports, third-party software and customized KPI dashboards for easy performance monitoring. These provide analytics and visualizations.
Ways to improve sales include SEO optimizations, promotions, advertising, competitive analysis, and enhancing site search and navigation. This drives conversions.
Automating repetitive tasks allows you to scale efficiently. This increases fulfillment speed, minimizes errors and reduces labor costs to improve operational metrics.
Prompt issue resolution, seeking feedback and reviews, exceptional post-sale support, analyzing returns data and personalized communication can enhance satisfaction.
Monitoring KPIs gives sellers actionable insights into their performance. This enables data-driven decisions to unlock growth opportunities and maximize efficiency.
