What is the Amazon Best Sellers Rank?

The Amazon Best Sellers Rank (BSR) is an algorithm that ranks products based on recent sales history. It reflects current popularity and sales velocity.

How is the Amazon BSR calculated?

The BSR algorithm considers sales velocity, historical sales data, product rarity, listing quality, reviews, and more.

What's a good Best Sellers Rank?

A "good" rank depends on the product category. Use sales estimator tools to determine the BSR needed to meet your sales goals.

Can I improve my Amazon BSR?

Yes, optimize pricing, reviews, Prime eligibility, inventory, listings, promotions, advertising, and more to drive sales and rank higher.

What tools calculate sales from BSR?

The Amazon Sales Calculator and paid tools like BookScanner let you estimate sales from rank. Amazon also releases some category sales data.

How does BSR differ from organic ranking?

BSR reflects overall sales popularity while organic ranking shows relevancy to a search term. BSR changes faster than organic rankings.

Where do I find a product's Amazon BSR?

You can find the BSR in the Product Information section of Amazon listing pages. It will be ranked against other products in that category.