What Are Amazon's Main Image Requirements?

Virginia Miller

October 23, 2024

In this article

As an Amazon business owner, it's important to know the company's main image requirements. That way, you can ensure that your product listings look their best and stand out from the competition. In this blog post, we'll go over the basics of Amazon's image guidelines, so you can create product images that are sure to make a splash. Ready to jump in? Let's get started!

Essential Tips for Taking High-Quality Product Photos for Amazon

Having high-quality product images is crucial for success on Amazon. Images give customers their first impression of your items, so they need to accurately represent the product and entice shoppers to purchase. This article provides key tips on taking Amazon product photos that align with Amazon's requirements.

Showcase the Actual Product

Amazon requires product photos to depict the actual item for sale. Using mockup images or stock photos is prohibited. Show the product clearly and ensure all parts/accessories are visible to give customers an accurate representation.

Mind the Background

Amazon suggests using a pure white background that doesn't distract from the product. You can include props or additional items that demonstrate usage or value, but the product itself should take up 85% of the frame.

Follow Technical Guidelines

Amazon accepts JPG, TIFF, and GIF file formats, with JPG being the preferred option. Images must be at least 1,000 pixels on the longest side to enable zoom functionality that can boost conversions.

Style Apparel Attractively

For apparel, shoot images flat on a model for an appealing view. Exceptions include children's clothing which should be shown flat, not on models. Follow Amazon's other apparel photography rules for best results.

Avoid Prohibited Items

Be sure to avoid showing logos, nudity, packaging, or multiple identical photos which Amazon prohibits. Review the full list of image rules to prevent policy violations.

By following these photography best practices, your Amazon listings will look top-notch and comply with requirements. Reach out if you need any assistance getting set up for success!

FAQs

What file types does Amazon accept for product photos?

Amazon accepts JPEG (.jpg), TIFF (.tif), and GIF (.gif) file formats for product photos. JPEG is the recommended file type to use.

What are the image size requirements for Amazon product photos?

Product photos must be at least 1,000 pixels on the longest side. This allows the zoom feature to function properly on the site which can increase conversions.

Should I include props in my Amazon product photos?

Yes, you can include props or additional items that demonstrate how a product is used or its value. But the main product itself should take up 85% of the image frame.

Can I use mockup images or stock photos on Amazon?

No, Amazon requires product photos to show the actual item for sale, not mockups or stock imagery. Images must accurately represent the product.

Should apparel be shown on models on Amazon?

For most apparel categories, yes, images will look more enticing on models. The exception is children's clothing which must be shown flat, not on models per Amazon guidelines.

What's the best background color to use in Amazon photos?

Amazon recommends using a pure white background that doesn't take attention away from the main product itself.

What are some prohibited items in Amazon product photos?

Prohibited items include logos, nudity, packaging, more than one main image, and anything sexually explicit. Check Amazon policies for full details.