What Does 2-Day Shipping Mean? Should You Offer It?
FAQs
What is 2-day shipping?
2-day shipping refers to an expedited shipping option where online orders are delivered to the customer within 2 business days after an order is placed.
How does the 2-day shipping process work?
A typical 2-day process includes swift order processing, protective packaging, handoff to logistics partners, transportation, and last mile delivery. It requires coordination across retailers, fulfillment centers and carriers.
Why do customers want faster shipping like 2-day delivery?
Convenience and instant gratification are very important to today’s consumers. 2-day shipping enables customers to receive purchases quicker while avoiding long wait times.
What are the benefits of 2-day shipping?
Key benefits include increased customer satisfaction from faster fulfillment and higher conversion rates and sales as customers feel more encouraged to complete purchases.
What are the drawbacks of 2-day shipping?
Potential drawbacks include operational difficulties scaling logistics and thinner profit margins from absorbing expensive shipping costs.
How to know if 2-day shipping is right for your business?
Key factors to consider are your product mix, customer expectations, operational bandwidth to meet faster processing and delivery times, and how competitors handle expedited shipping.
What are some alternatives to 2-day shipping?
Alternatives include standard shipping, next-day shipping for even faster delivery, and free standard shipping to encourage purchases instead of speed.
