What Does Backordered Mean? Understanding Backorders in Ecommerce

What Are Backorders and Why Do They Happen?

A backorder occurs when a customer places an order for a product that is out of stock. The seller accepts the order, but does not have enough inventory to fulfill it right away.

There are a few common reasons why backorders happen:

Unexpected spikes in demand that exceed inventory

Supply chain disruptions that delay restocking

Inaccurate demand forecasting by the seller

Production capacity limitations

Quality control issues with inventory

How Backorders Differ from Out-of-Stock Situations

While both backorders and out-of-stock situations mean the product is currently unavailable, there are some key differences:

Ordering: Customers can still place orders for backordered items, but not for out-of-stock items.

Availability Date: Backorders have an estimated restocking date, while out-of-stock situations have no clear timeline.

Customer Experience: Backorders allow customers to reserve products for when they become available again.

The Impact of Backorders on Sellers and Customers

Backorders can frustrate customers who have to wait for their items. They also create extra work for sellers related to communication, order tracking, refunds, etc. If poorly managed, backorders can:

Increase negative reviews and complaints

Overwhelm customer service teams

Prompt customers to shop with competitors instead

Strategies for Minimizing Backorders

While backorders can't always be avoided, sellers can employ tactics to reduce their likelihood and mitigate issues when they do happen:

Carefully track inventory and monitor sales trends

Carry safety stock for high-demand and long-lead items

Set reorder points to account for restocking times

Collaborate closely with suppliers on production plans

Offer substitute products to fill immediate needs

Turning Backorders into Opportunities

Though inconvenient, backorders also present opportunities for sellers to strengthen trust and loyalty by demonstrating commitment to customers. Tactful, empathetic communication and prompt resolution of issues can go a long way.

While eliminating backorders completely may not be feasible, sellers who approach them strategically and transparently can mitigate many downsides.

Frequently Asked Questions

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What is a backorder?

A backorder occurs when a customer orders a product that is out of stock. The seller accepts the order but does not have enough inventory to fulfill it immediately.

What causes backorders?

Common causes include unexpected spikes in demand, supply chain disruptions, inaccurate demand forecasting, production capacity issues, and quality problems.

How are backorders different from out-of-stock situations?

Customers can still place orders for backordered items, which have an estimated restocking timeline. Out-of-stock items cannot be purchased and have no clear availability date.

What problems can backorders create?

Backorders can increase negative reviews, overwhelm customer service, and prompt customers to shop with competitors instead.

How can sellers reduce backorders?

Strategies include closely tracking inventory, carrying safety stock, optimizing reorder points, collaborating with suppliers, and offering substitute products.