What is Amazon Mechanical Turk?

Virginia Miller
Virginia Miller
September 11, 2024
In this article

Have you ever heard of Amazon Mechanical Turk (MTurk)? If so, chances are that you have already used it or may currently be taking advantage of its services. MTurk is a platform owned by Amazon Web Services (AWS) allowing companies and individuals to outsource tasks traditionally done by humans - such as data tagging, content moderation, image recognition and more - to an online workforce made up of people from around the world. Popular among both corporate organizations and individual entrepreneurs worldwide, MTurk is a powerful tool for anyone looking to quickly get their projects completed without hiring new staff or contracting freelancers. Read on to learn more about what makes this cloud-based human intelligence task service so uniquely beneficial!

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An Overview of Amazon Mechanical Turk

Amazon Mechanical Turk (MTurk) is a crowdsourcing marketplace developed and operated by Amazon. It allows businesses to outsource labor-intensive tasks to a large number of registered workers, who are referred to as "Turkers." The platform is used for thousands of small jobs that require human intelligence, such as image recognition, sentiment analysis, transcription services, survey completion, and more.

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MTurk was built upon harnessing the capabilities of online labor markets to find solutions to problems or needs that traditional software algorithms can't solve. In this way, it provides individuals with access to an additional source of income by using their skillsets from home or anywhere else they have internet access. With MTurk, employers gain access to a catalog full of "microtasks" that can be completed quickly by hundreds or even thousands of people around the globe simultaneously.

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In a typical scenario, it works like this: Requesters (business owners who post jobs on MTurk) create HITs – Human Intelligence Tasks - which describe the task they must complete along with any qualifications a Worker needs or payment involved if applicable. Once Amazon has approved these HITs, they become available on MTurk's interface. Workers can pick them up based on their skillset or preferences - all HITS display workers how much they will earn before deciding whether or not to accept an assignment meaning no surprises come payday! The completion rate of these HITs can range anywhere from minutes up to days, depending on what is required; however, once submitted, each request then goes through either an automated process (programmed rule sets designed & created by Requesters) or manual review before payments are issued via direct deposit into worker accounts automatically or manually transferred funds via Paypal/debit card services depending on specifics requested by Requesters when creating HITs for workers.

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Let's check out the features of Amazon Mechanical Turk.

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Features of Amazon Turk Software

On-Demand Workforce

This software offers access to the virtual community of workers.

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Produce Jobs That Humans Can Perform Better

Get the opportunity to advertise jobs to the thousands of Amazon Mechanical Turk workers worldwide. You prescribe jobs that workers perform through computers and pay them for that.

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Testing And Publishing Jobs

Test the jobs in the Amazon Turk sandbox and release the revised jobs to the outside world. This software offers SDKs and other command-line tools, which make it easier to build solutions leveraging Amazon Mechanical Turk.

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Fundamental Concepts Of Amazon Mechanical Turk

Amazon Mechanical Turk has some terminology you must understand before using this software effectively. Let's know how mechanical Turk works.

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Requester

The requester can be any company, organization, or persons that produce and submit the tasks to Amazon Mechanical Turk for the candidates to perform. As a requester, an individual can use the software application for communicating with Amazon Mechanical Turk to submit, retrieve and perform the Automates tasks. Individuals can use the requester website to track the HIT status and manage the account.

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Human Intelligence Task

The Human intelligence task is the task that a requester submits to Amazon Mechanical Turk for the workers to perform. HIT signifies a self-contained, single task, such as tracking the car's color in the photo. Users can search HITs listed on the Mechanical Turk website. Every HIT comes with a specific lifetime which the requester specifies. It evaluates how long the HIT is available to the workers. HIT also has an assignment duration that tells how much time a worker has to complete the HIT after accepting it.

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Worker

In this terminology, a worker is a person who completes the task specified by a requester in the HIT. The workers use the Amazon Mechanical Turk website to search and accept the assignments, enter values into the form, and submit the results. A requester specifies how many workers can complete a task. Amazon Mechanical Turk guarantees that any worker can work on every job at only one time.

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Assignment

This term represents how many candidates can submit their completed work for the HIT. When a worker accepts the HIT, Amazon Mechanical Turk creates the assignment for identifying the work to completion. All the assignments belong exclusively to the worker, guaranteeing they can submit the results and get the reward eligibility until the HIT or assignment expires.

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Reward

The reward identifies the money you, as the requester, pay workers for the satisfactory work they do on your HITs.

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What Are The Tasks You Can Perform On Mechanical Turk?

Here we describe specific scenarios you can perform using Amazon Mechanical Turk.

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Videos And Picture Processing

Amazon Mechanical Turk is a well-suited example for processing images. Earlier, the companies also used the mechanical Turk for:

  • Identifying the objects in any images makes the search process more accessible and makes advertising more targeting
  • Choose the best picture from the set of photos to represent your product
  • Classify the objects found in the satellite imagery
  • Audit the user-uploaded images for inappropriate content.

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Verifying Data And Clean-Up Procedure

Companies dealing with the huge online catalog use Amazon Mechanical Turk to identify duplicate entries. Mechanical Turk Amazon is also used for verifying the item details. Some of the examples are:

  • Confirming hotel details, for example, their operational hours, contact number, etc.
  • Finding out the copied or duplicate products in the online product catalog
  • De-duplication of yellow pages directory listing

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Information Gathering

Amazon Mechanical Turk workforce allows the candidates to gather all the information. For example:

  • Search specific fields & data elements in important legal and government documents.
  • Allow individuals to ask questions from the computer & mobile device about any other topic.
  • Providing the survey data on a variety of topics!

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Data Processing

The Amazon Mechanical Turk for processing the data, for example:

  • Search engine rating
  • Podcast transcription and editing
  • Human-powered translating services

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Apart from all these things, other tasks that can be performed on Amazon Mechanical Turk are:

  • Data entry and recording of the spreadsheet work
  • Video & audio transcriptions
  • Distributing the information
  • Evaluating the quality items & answering surveys.
  • Collect, validate, and duplicate the data
  • Comparing the data records and item
  • Moderating contents
  • Producing search queries
  • Rating videos on Youtube and more!

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All the tasks listed in the above sections have certain everyday things. These are usually similar and also take minimal effort to complete. Based on the research, Mechanical Turk's most basic use cases are business process outsourcing and machine learning.

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How Much Can You Earn Through Mechanical Turk?

Regarding earning, sites like Amazon mTurk are only one of the primary sources of income. To make this a side hustle income source, you must invest your time understanding the terms. 

When searching for the task, each HIT has the specific cost paid out to the workers and the time allotment to complete this. The lowest paying tasks, which are accessible, are cheap, while other tasks may cost you from $0.50 to a couple of dollars. Occasionally you can also get upwards of $50 upon completing tasks.

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A survey done in the year 2018 revealed that 3.8 million tasks were analyzed, which were performed by 2676 workers. All these workers earned an hourly wage of $2 an hour, while only 4% earned more than $7.25 an hour. At the same time, many side hustlers made more than ten thousand over the years of Turking.

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Like another freelancer platform, Amazon Mechanical Turk allows you to perform loads of low-paying HITs before you are eligible for the high-paying ones. You must complete several HITs to work on the higher-paying tasks to be eligible. 

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If you want to track or compete for the good HITs, there are multiple subreddits that the Turkers regularly update for getting high-payout jobs. The communities like this introduce you to experienced turkeys with their system for achieving the best-paying tasks. 

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Pros and Cons Of Mechanical Turk

The Amazon Mechanical Turk has a fair amount of advantages and disadvantages. You can decide whether it is the right choice by considering the following pros and cons.

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Pros of Amazon Mechanical Turk

  • No specific skill needed: The task assigned on Amazon Mechanical Turk is relatively easy and quick to perform.
  • List of HITs: Amazon Mechanical Turk tells you which HITs you are qualified for and which you are not. The HITs list all sorts of jobs from the get-go and save you time scouring many websites for similar works.
  • Flexible to work: Based on the most significant selling point, Amazon Mechanical Turk lets you select when you want to perform and how long you want to achieve, and it also allows you to cash out daily without any minimal costs.
  • Tied to Amazon: The most significant selling point is considered by experienced freelancers operating directly through Amazon. It makes Amazon Mechanical Turk more approved than any other similar platform.
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Cons of Amazon Mechanical Turk

  • Lowest paying:  Earning pennies per task is not a joke, and it could take some time and hundreds of hits before it turns into a decent profit.
  • Low sustainability: This is the best choice for people who want to use this as a side hustle. Turking is not a sustainable choice, and there must be more growth opportunities based on skill set and payment. 
  • Repetitive: The tasks mentioned by the Amazon mechanical Turking are somewhere repetitive. However, this is what makes the job easy to perform. 
  • Based on the first come, first serve basis: The high-paying HITs are mainly listed and are scooped quickly based on the first come, first serve basis.

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How To Sign Up For Amazon Mechanical Turk

Earlier, the Turkers were primarily released in the United state, but the statistics of Turkers show that it is growing in demand in other countries like India and China. Based on the website, the MTurk Tracker updates Turker demographics hourly. As per the reports, over 70% come from the US, 10% come from India, and the rest from other locations. 

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Remember MTruk is tied with Amazon, meaning you must already have an Amazon account to sign up as a turkey in the business. Similarly, you must set up an Amazon payment account once the application is approved.

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When you are all done with the registration form, the platform Amazon will review it and send the mail approving and denying. Once you get the approval, you can start scouring the HITs dashboard that you are qualified to perform and earn for the completed tasks. The dashboard also allows us to set the HIT goal for tracking productivity and progress as the Turker.

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At the same time, Requesters can sign up and integrate the Mturk into the business using API. To set up the Turkers here, we share the following information.

  • How much it pays
  • How much time does the worker need to work on the based on the tasks
  • How much time is required for the worker to complete the task?

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The requesters also have to say whether or not the work submitted is acceptable. A single mistake can affect the Turker application.

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Want to become a HIT Crowd Worker? – Check The Step-By-Step Sign-Up Process

If you want to earn some extra in your spare time, you can learn how to create an Amazon Mechanical Turk account here.

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Create An Account On The Website Of Amazon M Turk

To be the HIT crowd worker, initially, you have to sign up on the worker page. To activate the account, provide the name, email address, residential address, and secure password. Users must also add their billing address and banking account details to earn payment for the tasks. Once you submit all the required information, Amazon will approve or decline the account within 3 business days.

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Apply for HITs 

Once you are done with the signup process for M-truck, you are all set to apply for the HIT or Human intelligence tasks available on the platform. Remember to add the academic qualification and any other technical skills you have. It increases the opportunity to get qualified for the jobs easily. As a beginner crowd worker, remember that the hourly and task pay rates are at least $1. If you have spare time, then you can perform more HITs. In this way, you will be eligible for high-paying roles. Based on the HIT requester, the job might take 5 minutes to an hour to complete.

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Complete the HIT For Approval

When you finish the HIT, you will submit this for the requester's approval before getting paid. Amazon offers the requesters to approve the HITs within 30 days. Once the task is approved, you will get paid through the direct deposit or Amazon gift card option.

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Related: How to Sell Services on Amazon

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Best Practices To Follow For Earning More Money On Amazon Mechanical Turk

When logging in with Amazon Mechanical Turk, you will get thousands of tasks. It offers plenty of options to make better earnings. Read the below tips to understand the best ways to make money with the Amazon Mechanical Turk HIT crowd worker.

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Use A Reliable Browser Extension

To be the leading earner, you must use a reliable browser extension with a fast-paced internet connection. Amazon Mechanical Turk is a remote marketplace offering data analytics tasks and Virtual human intelligence that requires a strong internet connection. You must add the mechanical Turk suite on Chrome for a practical HIT session. Having a fast-paced internet connection allows individuals to do HIT faster.

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Enhance Computer Skills & Perform Sample Tasks

The step should be applied to all Amazon Mechanical Turk beginners. You must enhance the basic knowledge of a computer that allows you to perform the better task. Some of the best HITs on Amazon Mechanical Turk are simple computer-based tasks that involve data processing, data analytics, content duplication, and identifying the image.

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The users can improve their data entry and transcription skills by going through the online content related to it. The candidates can also enhance their eligibility for the HIT higher paying job by performing lots of low-paying tasks. By doing so, you can sharpen your skills. You must spend some patience and time creating an impressive portfolio for this. You can complete the surveys and perform sample tests to enhance your qualifications.

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Complete The Task On Time & Get High Approvals

You can build the profile metrics with Amazon Mechanical Turk to maximize your earning. It can be done by submitting the tasks online. If you achieve a high task approval rate from the requesters, you will be qualified to perform better tasks. You can reach the master level on your profile by covering more than 5000 approved tasks. It also helps to improve the acceptance profile rate.

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Visit the Amazon MTurk worker page regularly

To get better amounts, you must look to perform more tasks. The marketplace doesn't allocate jobs for the crowd workers automatically. So, you must check their page continuously. The key to earning better Amazon Mechanical Turk earnings is to stay patient and active on the official platform.

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Learn Varieties Of Technical Skills

You can earn more when you learn basic computing and technical skills. You can adapt knowledge of various technical skills, for example, data science and content moderation. Having additional knowledge increases the chances of your earning. If you have these qualifications earlier, then add them to the profile.

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Summary

Now you have all the knowledge about Amazon MTurk, you can decide whether it's worth choosing the platform. Amazon MTurk is an efficient way for businesses to complete the task without having the scale to their workforce. For the work-from-home workers, it could be a tremendous side-earning resource they can try. It is worth checking out if you want to perform multiple short tasks for better earnings at your convenience. If you want to know more about this, you can share those in our comment sections. 

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Amazon Mechanical Turk, popularly known as MTurk, is an online crowdsourcing marketplace that connects individuals and businesses with a global population of skilled freelance workers. Employers post tasks they must complete on the site, and then people willing to do these jobs are offered payment. The beauty of this system is that it gives employers access to talented people from around the world at much lower costs than traditional hiring methods would usually permit. Whether you're an employer looking for help or an individual seeking extra income, Amazon Mechanical Turk could be the perfect solution! In this blog post, we'll explore some of the critical features of MTurk and explain how anyone can use this platform's services.

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Conclusion

In conclusion, Amazon Mechanical Turk can be a great tool in many scenarios, providing businesses and individuals access to quality services offered by talented people worldwide. Finding employees is now easier and costs much less with MTurk than it would through traditional hiring methods. Undoubtedly, anyone willing to invest their time into the platform could benefit from using its services for their projects! This platform could be your answer if you're an employer seeking help or an individual looking for extra income. Get started today and see what MTurk can do for you! And if you need assistance with eCommerce orders, definitely reach out to Simpl -- they have expertise in managing order fulfillment processes and coordinating with expert workers!

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