KnoCommerce is a cutting-edge customer insights platform designed specifically for ecommerce brands. This powerful tool enables businesses to collect zero-party data through pre- and post-purchase surveys, providing a comprehensive understanding of customer journeys, behaviors, and preferences.
Key features of KnoCommerce include:
- Easy-to-use survey builder with pre-built templates and customizable questions
- Targeted audience segmentation and conditional logic for in-depth analysis
- Attribution reporting to understand the impact of marketing channels and campaigns
- Integrations with popular ecommerce platforms like Shopify, Klaviyo, and Triple Whale
- Benchmarking and performance insights to compare against industry trends
By leveraging these features, ecommerce brands can make data-driven decisions to optimize their marketing strategies and drive growth.\
KnoCommerce offers a range of pricing plans to accommodate businesses of different sizes and needs:
- Free Plan:
- 1 Survey
- 3 Questions per survey
- 4 question types
- Unlimited responses
- Export all data
- Conditional logic
- Custom styling
- Templates
- Analyst Plan ($119/month):
- Everything in the Free plan
- 2 Surveys
- 999 Questions per survey
- 12 question types
- 4 Audiences
- Actions
- Benchmarks
- Auto Insights
- 2 Active Integrations
- 7-day free trial
- Pro Plan ($299/month):
- Everything in the Analyst plan
- 4 Surveys
- Survey links
- Unlimited Audiences
- All Question/action types
- 4 Active Integrations
- Team Slack Channel
- 7-day free trial
All plans are billed monthly, with an option to pay annually for a 10% discount. KnoCommerce also offers both a free trial and free one-on-one demos to help customers determine the best plan for their needs.
For the most up-to-date pricing information, visit the official KnoCommerce pricing page.
KnoCommerce has received overwhelmingly positive reviews from users, boasting an impressive overall rating of 5 out of 5 stars based on 71 reviews.
Users particularly appreciate:
- The app's ease of use and installation process
- Its effectiveness in providing post-purchase survey solutions
- The insightful details it offers into the customer journey
- The affordability of the platform
- Excellent and proactive customer support
Here are some specific user quotes:
Positive:
"KNO is the best app you can add to your Shopify store. It does exactly as it promises, it's affordable and their customer service is excellent."
"The best app for customer insights. Excellent, proactive customer support as well!"
While the reviews are overwhelmingly positive, some users have noted areas for improvement:
"Customer service is excellent. Whenever I have questions, they respond immediately and work on the problem. Reporting/data exports could be improved in some ways."
It's worth noting that some Shopify beginners may find the pricing plans to be on the expensive side.
For more user reviews, you can check the Shopify App Store, G2, and the KnoCommerce website.
KnoCommerce offers a variety of powerful use cases for ecommerce brands:
- Understanding Channel Effectiveness & Influencer Marketing Strategy
- Evaluate the performance of different marketing channels and influencers
- Example: Graza, a cooking oil brand, used KnoCommerce to assess their TikTok ad campaigns and discovered a high-performing influencer driving significant organic traffic and conversions.
- Boosting Customer Retention with Klaviyo Integration
- Leverage customer survey data to create personalized email campaigns
- Example: Oats Overnight improved customer retention by using the KnoCommerce-Klaviyo integration to create targeted email flows based on survey responses.
- Driving ROI from TV Advertising
- Accurately measure the impact of TV advertising campaigns to optimize media spend
- Example: Laura Geller Beauty/AS Beauty achieved a 3x ROI from their TV advertising by using KnoCommerce to better understand how TV influenced customer purchases.
- Enhancing Customer Personalization
- Use collected data to create tailored product recommendations and birthday campaigns
- Example: Beekman 1802 Skincare improved customer engagement and loyalty by leveraging KnoCommerce for enhanced personalization efforts.
- Informing Product Development and User Experience
- Gather insights into customer preferences, pain points, and unmet needs
- Example: Flaus, a beauty brand, used KnoCommerce to collect feedback on user experience and product development, leading to more informed decision-making.
These use cases demonstrate how KnoCommerce can benefit ecommerce businesses by providing valuable insights that drive marketing effectiveness, customer retention, and overall business growth.
While KnoCommerce offers a robust solution for ecommerce customer insights, there are several alternatives worth considering:
- WhatsApp Abandoned Cart & Chat
- Best for: Businesses looking to recover abandoned carts and provide customer support via WhatsApp
- Standout feature: Free abandoned cart recovery
- Why it's a great alternative: Offers a unique combination of abandoned cart recovery and WhatsApp integration
- Learn more about WhatsApp Abandoned Cart & Chat
- Triple Whale
- Best for: Ecommerce businesses seeking comprehensive analytics and business intelligence
- Standout feature: Consolidated data from multiple sources
- Why it's a great alternative: Provides advanced analytics and forecasting capabilities
- Learn more about Triple Whale
- WISMOlabs
- Best for: Brands focusing on improving post-purchase customer experience
- Standout feature: Shipment tracking and order notifications
- Why it's a great alternative: Offers a comprehensive platform for managing the post-purchase phase
- Learn more about WISMOlabs
- Fairing
- Best for: Shopify stores looking for post-purchase survey and attribution solutions
- Standout feature: Automated surveys and revenue attribution
- Why it's a great alternative: Specifically designed for Shopify, offering seamless integration
- Learn more about Fairing
When choosing between these alternatives and KnoCommerce, consider your specific business needs, budget, and desired features. Factors to evaluate include:
- The complexity of your ecommerce operations
- Your primary goals (e.g., customer insights, abandoned cart recovery, post-purchase experience)
- Integration requirements with your existing tech stack
- Budget constraints
- Ease of use and learning curve
It's recommended to take advantage of free trials or demos offered by these platforms to determine which solution best fits your ecommerce business's unique requirements.
