What are the Benefits of Amazon Brand Registry 2.0?
Amazon FBA is undoubtedly one of the best ways to increase sales; however, many challenges are faced by sellers, affecting their sales.The problem may vary from being unable to change the product description’s description of the helpful if product listing to the unavailability of the details modified from another seller for a product retailed by the manufacturer. Apart from these, there can be other reasons as well.
Amazon FBA is undoubtedly one of the best ways to increase sales; however, many challenges are faced by sellers, affecting their sales.
The problem may vary from being unable to change the product description’s description of the helpful if product listing to the unavailability of the details modified from another seller for a product retailed by the manufacturer. Apart from these, there can be other reasons as well.
The solution to the above problems is the Amazon registry which plays a pivotal role in online business.
Any manufacturer can register his or her brand with Amazon to have a complete hold over the product listings. There are also numerous benefits for registered brands offered by Amazon.
Benefits of Amazon Brand Registry 2.0 and Why You Should opt for Amazon Brand Registry on Amazon
Enhanced Marketing Features
Business enrolled for the Amazon Brand Registry Program enjoy the benefit of accessing enhanced marketing features apart from having complete control over the brand.
Protects a Registered Trademark on Amazon
It helps in protecting the registered trademark on Amazon. It is also helpful if a manufacturer has different retailers selling his/her products online.
Highly Beneficial for Sellers Selling Through Amazon Seller Central
It is highly significant for sellers selling using the Amazon Seller Central platform. It assists sellers in:
- Adding branded products
- Managing branded products
- Eliminating the brand’s imitated products in the marketplace
- Ensure that correct information about the brand is updated on the listed page
Why Should You Opt for a Brand Registry on Amazon?
Brand Registry is primarily recommended for a brand or an Amazon Seller with an active registered trademark.
However, if a seller is “authorized,“ e brand owner can also be offered Brand Registry on their behalf.
Amazon Brand Registry 2.0- How it is Different from Other Versions
Amazon Brand Registry 2.0 offers the following benefits:
- Unlocks powerful tools
- Offers unique access
- Gives access to proprietary image and text search
- Provides access to predictive automation
- Offers control over the product listings
- Gives enhanced support
- Offers better protection
- Allows sellers to search quickly for any brand violations
Related: How to Find Someone's Amazon Storefront?
Other Benefits of the Amazon Registry Program
- It helps a brand to have complete control over its product listings
- Ensure correct product information
- Boosts Sales
- Protects the brand the brand
- Enhances brand content
- Improves efficiency
- Assists in product listing without UPCs or EANs
- Simplifies creation of different product variations
- Eliminates bad listings
- Enhanced customer support
- Gives instructions to report a potential infringement
- Allows searching of ASIN in bulk and reports about any violation faster
- Offers enhanced image search
- It makes sure that the customer reads the correct information about a brand’s product.
As an Amazon seller, you must opt for Amazon Brand Registry 2.0 to enjoy more significant benefits and better protect your products.
Learn More: A Detailed Guide on Amazon Retail Arbitrage 2021
Calculating Your Package's Cubic Tier
For Boxes and Rigid Packages:
- Measure the outer dimensions (length, width, height) in inches
- Round each measurement down to the nearest quarter inch
- Multiply length x width x height
- Divide the result by 1728 (cubic inches in a cubic foot)
- The result is your package's cubic feet measurement
Example: For a box measuring 12.3" x 9.5" x 3":
- Round down to 12.25" x 9.5" x 3"
- 12.25 x 9.5 x 3 = 349.125
- 349.125 / 1728 = 0.202 cubic feet
- This package falls into the 0.3 cubic feet pricing tier
Note: Maximum size for any single dimension is 18 inches
For Envelopes and Soft Packs:
- Measure the length and width of the empty envelope
- Round down to the nearest quarter inch
- Add the length and width together
- Use the total to determine the pricing tier:
- Tier 0.1: Up to 21"
- Tier 0.2: 21.01" to 27"
- Tier 0.3: 27.01" to 31"
- Tier 0.4: 31.01" to 34"
- Tier 0.5: 34.01" to 36"
Restrictions
- Tubes and rolls are not eligible for Cubic pricing
- Maximum combined length and girth is 84 inches
Benefits of Using Priority Mail Cubic
- Cost savings: Cheaper than weight-based pricing for small, heavy items
- Predictable pricing: Easy to calculate shipping costs based on box dimensions
- Fast delivery: 1-3 business day delivery to any US address, including PO boxes
- Free tracking: Monitor shipments at no extra cost
- Included insurance: $100 of coverage with every shipment
- No surcharges: Residential and fuel surcharges included in the price
Tips for Maximizing Savings
- Optimize packaging: Use the smallest box possible that safely fits your items
- Consider breaking up large orders: Sometimes shipping in multiple smaller boxes can be cheaper
- Use cubic feet calculators: Online tools can help quickly determine your package's tier
- Compare rates: Always compare Cubic rates with other shipping methods
- Use Commercial Pricing: Accessing Commercial Pricing rates can lead to even more savings
2024 USPS Priority Mail Cubic Rates
Accessing Priority Mail Cubic Rates
Priority Mail Cubic isn't available at regular Post Office counters. However, many online shipping platforms and 3PL providers offer access to these rates. By partnering with a fulfillment provider, you can easily access these discounted rates and streamline your shipping process. For small-scale sellers not yet ready for a 3PL, Pirate Ship offers free access to USPS Priority Mail Cubic rates with no monthly fees or minimums.
