5 Downsides to Amazon Business
Amazon Business account is a direct source for sellers to connect with customers. The eCommerce platform increases global business owner sales by more than $10 billion. It has been noted that selling through Amazon creates massive revenue for small businesses. Apart from these, sellers have fierce competition to reach new customers.
The distribution of products could be uneven, and also start-ups experience 6% -15% fee expenditure while creating the Amazon business account. Customer loyalty is also a factor that can decline for companies running through this platform.
Let us look at some of the factors that bring down the business account.
Challenges of Selling on Amazon
Amazon provides a massive platform for sellers to reach millions of customers. However, operating on Amazon does come with some unique difficulties.
Difficulty Building Customer Relationships
With many sellers offering similar products, Amazon buyers have a vast selection to choose from. This makes it difficult for sellers to establish ongoing relationships with customers or target repeat purchases.
Lack of Control and Account Risks
Amazon dictates policies and algorithms that sellers must adhere to, with little recourse. Accounts can be abruptly suspended for violations, jeopardizing the business.
Issues with Reimbursements and Fraud
Sellers take on risk accepting returns and issuing refunds, while having little power to dispute fraudulent claims. Reimbursements from Amazon may not make up for losses.
High Fees and Commissions
Various fees must be paid to Amazon, including: membership fees, monthly fees, referral fees and more. In some cases, fees can significantly eat into margins.
Intense Competition
The sheer quantity of sellers on Amazon makes standing out a monumental challenge. Customers are presented with many options, and sales volume is far from guaranteed.
While Amazon provides access to millions of shoppers, sellers must weigh the difficulties of operating on the platform. With careful management and understanding of these challenges, success is certainly possible.
Conclusion
Before you make the switch to an Amazon Business account, be sure to weigh the pros and cons. Keep in mind that there may be some hidden costs or downsides that you're not aware of. And if you're looking for a more complete solution that can help with your Amazon FBA prep needs, Simpl is here to help. Contact us today to learn more about our services and how we can help streamline your business operations!
Recommended: Is Amazon FBA Worth It?
FAQs
What are some challenges sellers face in building customer relationships on Amazon?
With many sellers offering similar items, it can be difficult for Amazon sellers to establish ongoing relationships with buyers or get repeat purchases. Shoppers have endless choice and tend to bounce between sellers.
Why do Amazon policies and algorithms pose risks for seller accounts?
Amazon dictates policies and algorithms that sellers must strictly follow. But sellers have little power to dispute sudden account suspensions or policy violation claims. This lack of control puts accounts at risk.
What reimbursement issues might Amazon sellers encounter?
Sellers take on greater risk in accepting returns and issuing refunds. Reimbursements from Amazon often don't make up for losses from fraud or inaccurate claims. Sellers have restricted options to dispute problematic reimbursements.
What fees must be paid to sell on Amazon?
Numerous fees apply when selling on Amazon, including: membership fees to access the platform, monthly account fees, referral fees per item sold, and more. Fees can quickly reduce profit margins if not accounted for.
Why is competition so intense among Amazon sellers?
With millions of sellers on Amazon, standing out is an enormous challenge. Customers have endless choice when browsing for products, so individual sellers can't count on sales volume despite high demand.
How can sellers retain more control despite Amazon restrictions?
While Amazon sets rigid policies and algorithms, sellers can retain some control by carefully reviewing the rules, staying compliant, and utilizing tools like feedback requests and policy violation monitoring.
What can sellers do to get more repeat purchases?
Building a strong brand and developing relationships takes effort on Amazon. Sellers should engage customers post-purchase through email and social media. Loyalty programs and special offers also encourage repeat purchases.
