7 Tips on How to Buy Wholesale to Resell on Amazon for Profit

Virginia Miller

April 29, 2024

In this article

As an online business owner, you are always looking for new and innovative ways to increase your sales. Did you know that you can buy wholesale products to resell on Amazon? It's a great way to get started in the world of online selling, and it can be extremely profitable. If you're interested in getting into this business, here are seven tips to help you get started.

1. Understand The Amazon Marketplace & Opportunity

When you shop on Amazon and buy something, there's a strong chance that Amazon didn't sell the item you purchased. Yes, you bought it on Amazon.com, but the actual seller (the person who lists the product for sale on Amazon.com and receives payment for it) is a regular person just like you who just started or a professional Amazon seller.

The Amazon marketplace presents a massive opportunity for entrepreneurs to tap into a vast customer base and grow their businesses. By understanding how the platform works and the potential it holds, you can position yourself to succeed as an Amazon seller.

2. Understand The Amazon FBA Program

Amazon's Fulfillment by Amazon (FBA) program is a game-changer for online sellers. With FBA, Amazon will keep all of your products in their warehouse, prepare and send them to customers, and manage all customer support and returns for you.

This means that your product suppliers can ship directly to Amazon's warehouses, allowing you to sell millions of dollars worth of merchandise by buying wholesale products or starting a private label without ever seeing or touching the inventory yourself.

FBA enables you to run a successful eCommerce business from the comfort of your living room, without the need for a warehouse or a team of staff. It's a powerful tool that can help you scale your business quickly and efficiently.

3. Create An Amazon Seller Account And Sign Up For FBA

To get started with selling on Amazon, you need to create an Amazon seller account and sign up for the FBA program. This is a crucial step that requires commitment and dedication to your goals.

Whether you want to make some extra cash or establish a highly profitable business, Amazon FBA can help you achieve your objectives. The beauty of the platform is that you can start as big or small as you desire, depending on your resources and ambitions.

Related: Is Amazon FBA Worth It?

4. Find Products To Sell

Choosing the right products to sell is the foundation of a successful eCommerce business. Making poor decisions at this stage can lead to wasted money on items that won't sell.

There are two main ways people source products to sell on Amazon:

1. Attending trade fairs or opening accounts with distributors and wholesalers to buy wholesale products. They'll then comb through those companies' massive catalogs of branded inventory for items they can acquire and resell on Amazon.

2. Contacting Chinese manufacturers to buy in bulk and sell individually or to get your brand name put on generic products you'll sell on Amazon. This is known as the private labeling process.

5. Learn How To Buy Products From Brand Owners Directly

Buying directly from brand owners can save you money by eliminating intermediaries, but it's not always a straightforward process. Brand owners are often selective about who they allow to sell their products on Amazon, as they want to protect their brand's reputation.

To successfully purchase directly from brand owners, you need to demonstrate specific characteristics and qualities that instill confidence in your ability to represent their products well on the Amazon marketplace.

6. Determine Your Profitability

Calculating your profitability is essential to ensure that your business is viable and sustainable. To determine your profitability, subtract the cost of your purchase and Amazon's fees from the sale price. If the result is positive, congratulations - you're profitable!

Knowing your expected sales volume and fees allows you to estimate your overall profitability and make informed decisions about your business.

7. Sell Products On Amazon

Once you've sourced your products and listed them on Amazon, the fun begins. Watching your sales come in and your profits grow can be an addictive experience. However, it's crucial to stay on top of your inventory management to avoid disappointing customers with out-of-stock items.

Conclusion

Reselling products on Amazon can be a lucrative and exciting way to start or grow your online business. By following these seven tips and partnering with a reliable fulfillment provider like Simpl Fulfillment, you can set yourself up for success in the competitive world of Amazon selling.

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FAQs

1. What is the Amazon FBA program, and how can it help me sell wholesale products?

Amazon's Fulfillment by Amazon (FBA) program allows you to store your products in Amazon's warehouses. They will handle the packaging, shipping, and customer support for your items. This enables you to focus on sourcing and selling products without worrying about logistics.

2. How do I find profitable wholesale products to sell on Amazon?

You can find profitable wholesale products by attending trade fairs, opening accounts with distributors and wholesalers, or contacting Chinese manufacturers for private label products. Research popular products on Amazon and analyze their profitability using tools like the Amazon FBA calculator.

3. Can I buy products directly from brand owners to resell on Amazon?

Yes, buying directly from brand owners can help you save money by eliminating intermediaries. However, brand owners are often selective about who they allow to sell their products on Amazon. You'll need to demonstrate that you can represent their products well and maintain their brand reputation.

4. How do I calculate my profitability when selling wholesale products on Amazon?

To calculate your profitability, subtract the cost of your purchase and Amazon's fees from the sale price. If the result is positive, you're making a profit. Use the Amazon FBA calculator to estimate your fees and determine your potential profitability.

5. What are some tips for success when selling wholesale products on Amazon?

Some tips for success include researching profitable products, understanding the Amazon marketplace and FBA program, building relationships with suppliers, optimizing your product listings, and providing excellent customer service.

6. How important is inventory management when selling wholesale on Amazon?

Inventory management is crucial when selling wholesale on Amazon. Running out of stock can lead to lost sales and disappointed customers. Use Amazon's inventory management tools and regularly monitor your stock levels to ensure you have enough products to meet demand.

7. Should I consider partnering with a fulfillment provider when selling wholesale on Amazon?

Partnering with a reliable fulfillment provider like Simpl Fulfillment can help streamline your operations and reduce the workload of managing inventory and shipping. This allows you to focus on sourcing products and growing your business.

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