How to Use Amazon Brand Analytics for Your Business
Virginia Miller
September 15, 2024
In this article
FAQs
What is Amazon Brand Analytics?
Amazon Brand Analytics is a free tool that gives sellers access to detailed performance data on their brand and products. This includes sales, traffic sources, search rankings, reviews, and more.
What metrics can I track with Brand Analytics?
Key metrics include: sales revenue, unit sales, number of reviews, conversions, traffic sources, search keyword rankings, average price, and demographics of your customers.
How does Brand Analytics help my Amazon business?
The data and insights help you make smarter decisions to boost growth. You can identify top products, optimize listings, choose better keywords, address negative reviews, understand customer behavior, and benchmark against competitors.
Is Brand Analytics free to use?
Yes, Amazon Brand Analytics is completely free for all sellers as part of your Seller Central account.
How do I access Amazon Brand Analytics?
Log into your Seller Central account and navigate to the Brand Analytics report section. Connect your brand name to begin tracking and analyzing performance data.
How often should I check Brand Analytics reports?
It's best to check your Brand Analytics reports regularly - ideally every 1-2 weeks. This allows you to identify the latest trends and opportunities to help grow your Amazon business.
What's the best way to use the data from Brand Analytics?
Share the data with your team and use it to directly inform merchandising, marketing and brand decisions. The insights allow you to optimize every aspect of the customer experience.
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