Amazon Posts - How to Rank Products on Amazon

Virginia Miller

October 11, 2023

In this article

Amazon Posts is a social media-like platform that allows brands to boost their visibility and product rankings on Amazon. This platform provides an excellent opportunity to showcase more engaging and visually appealing products. This guide will explore how you can effectively use Amazon Posts to rank your products higher on Amazon's search results. By leveraging this platform, you can drive more traffic to your product pages, enhance your brand's presence, and ultimately increase your sales on Amazon.

What are Amazon Posts and How to Use It

Amazon Posts is a free marketing tool that allows brands selling on Amazon to repurpose social media-like content to Amazon's product detail pages, brand store, and feeds. It's designed to mimic familiar social media experiences, with shoppable images displayed in a carousel format. Amazon Posts can subtly introduce customers to your other products while shopping for something specific.

To boost your Amazon presence with Posts:

Start by creating high-quality, engaging content that tells your brand story. Your posts should highlight your products and their unique selling points.
Encourage users to interact with your posts just like on social media.
Remember to link each Post to your product page, making it easy for customers to shop directly.

Monitoring which posts perform the best will also help you fine-tune your strategy and increase your brand visibility on Amazon.

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Who Can Create Amazon Posts?

The service of creating posts is currently in beta and only available to sellers registered with Amazon's Brand Registry or Vendors in the United States. You must also have an Amazon Store for your business to use Posts.

Why Create Amazon Posts?

Consumers are becoming more receptive to social media material when it comes to online buying. For example, 54% of American customers claim they've purchased something after seeing it on social media, and 21% start their product searches on Instagram.

Customers respond to social media's ability to present things in appealing, familiar contexts. As a result, posts have the appearance and feel of traditional social media channels. Still, they go one step further by allowing customers to see the product behind the captivating content in just one click. It's a no-brainer to use Posts because of this.

Related: What is Amazon A+ Content?

Here Are A Few More Fantastic Advantages

It Is Entirely Free To Use

Brands have complete control over how much or how little they post. There is no expense per click, unlike PPC or other forms of advertising.

Brand Awareness Is Increased

Sellers may use Amazon Posts to demonstrate how their products work and offer original material illustrating their brand's narrative. It is also a terrific way to show off real-life client images and increase social proof.

Product Discoverability Is Improved

As previously said, some buyers may need to be made aware of the breadth of your product offering, mainly if they are unfamiliar with your brand. Customers can learn more about your brand by scrolling through Posts depicting your other products on the Amazon app's listing detail page.

You Will Stand Out In The Crowd

While you have no control over where your Posts appear, there's a chance they'll appear in your competitors' listings. If this is the case, customers can look for your brand in a section called "Related Posts" on the listing detail page. Posts work similarly to Sponsored Display Ads, allowing you to divert clients away from your competition.

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Learn More: Amazon Product Listings Optimization Guidelines

Your Brand Can Be "Followed" By Customers

Users will be able to "follow" your brand on Amazon, just like on any other social media site, to remain updated with your content.

Analyze How Well Your Posts Are Performing

You may track the performance of your content just like any other Amazon advertising tool. Brands will see stats for each of your Posts, including impressions, engagement, and engagement rates.

What Is The Best Way To Make Amazon Posts?

You can create and deploy your first set of Amazon Posts in just seven steps. Here's how to do it:

1. Go To Post.Amazon.Com

You'll see the Amazon Posts dashboard or the Amazon Seller Central login screen when you go to posts.amazon.com. Enter your login credentials to access the dashboard if the login screen appears.

2. Fill out your profile

You'll need to create your profile once you've seen the Amazon Posts dashboard, which includes:

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- Verifying the name of your company

- Adding your company's logo

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After you've finished these two stages, you'll be ready to start creating your first set of Amazon Posts.

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3. Select "Create Post" From The Drop-Down Menu

Then, click the "Create Post" button in the upper-right corner. The Amazon Posts builder will then load on the dashboard, allowing you to create and preview your Posts.

4. Put Your Photo On The Internet

Begin by uploading a photo for each of your Amazon Posts; each Post will have one image.

Keep the below-mentioned things in your mind while selecting your image:

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- JPG or PNG as a file format

- RGB is a color format.

- The display aspect ratios are 1×1, 16×9, 4×3

- 100 MB is the maximum file size.

- 640 × 640 pixels or higher in resolution

You can't have the following in your image, either:

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- "Buy Now," for example, is a call-to-action (CTA).

- A logo for a company or a collection of logos

- A collection of elements, such as various goods in a collage.

- An animated video

Make an effort to use photographs that are representative of your lifestyle. Using photos that place your brand or product in context, for example, is something Amazon recommends. For example, a company that sells sportswear might post pictures of people wearing their product at the gym.

5. Write Your Caption

After that, create your caption — captions are only 2200 characters long.

The following are the prerequisites for Amazon Post captions:

- Promote a product your company owns or has permission to resale or distribute.

- Use language that is appropriate for a broad readership.

- They are written in the primary language of the Amazon site where the Post resides, such as Spanish for Amazon.es Posts or English for Amazon.com Posts.

6. Enter your ASIN number

Enter your product ASIN, which will supply Amazon with the correct link for your Amazon Post after you've added your creatives. Then, if customers click on your Amazon Post, they will be directed to your product listing, ensuring your ASIN is correct.

7. Submit Your Amazon Post

You can preview and submit your Post to Amazon once you've uploaded your image, written a caption, and provided an ASIN. You can also find out how your Post will look on Amazon in the right-hand corner of the Post builder. Check for any problems, such as typos, before clicking "Submit for review."

You may track the performance of your Posts when Amazon authorizes them at posts.amazon.com. Remember that you can make endless Posts, so take advantage of this tool to increase brand and product awareness while also driving sales.

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Tips for Writing Engaging Content on Amazon Posts

Tip 1: Know Your Audience

Understanding your audience is the first step towards creating engaging Amazon Posts. Knowing their interests, needs, and concerns will help you create relevant content that captures their attention and encourages them to engage with your posts. Use the insights gained from your previous posts and customer reviews to understand what resonates with them.

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Tip 2: Use High-Quality Images

Images are invaluable in grabbing your audience's attention. Use high-quality, well-lit, and transparent images that accurately represent your product. In addition, show your product in use or in a setting where it would be typically used. This can help potential customers visualize how your product fits into their lives.

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Tip 3: Write Captivating Captions

Your captions should be concise, clear, and appealing. They should provide valuable information about your product and excite and interest your audience. Avoid using jargon or complicated language. Instead, use straightforward language that all your customers can understand.

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Tip 4: Use CTAs Sparingly

While Amazon does not allow a call-to-action (CTA) in your images, you can subtly include them in captions. Encourage your audience to explore your product, learn more about your brand, or discover similar products. However, use CTAs sparingly to avoid appearing too promotional.

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Tip 5: Showcase Real-life Usage

Feature real-life customer photos and testimonials in your posts whenever possible. This adds authenticity to your brand and increases social proof, which can encourage other customers to engage with your posts and consider purchasing your products.

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Tip 6: Measure Your Performance

Making sure your Amazon Posts are performing well is critical to driving sales. Use the tracking and analytics tools available through posts.amazon.com to monitor your Post-performance, including likes, shares, clicks, and impressions. This will help you identify the content that resonates with your audience and adjust accordingly. Using these tips, you can create engaging and effective Amazon Posts that drive more traffic, engagement, and sales.

Tip 7: Partner With Influencers

Partnering with influencers is another excellent way to increase the reach of your posts. Influencers have a large following of loyal followers interested in what they say about products. Working with an influencer to create content for your Amazon Posts can help you reach new audiences and generate more interest in your product.

Tip 8: Leverage Holidays & Events

Leveraging holidays and events is a great way to drive engagement on Amazon Posts. When creating content, consider how to tie it into upcoming holidays or special occasions. Incorporating seasonal themes in your posts can help you capture the attention of potential customers and promote your products in a fun and creative way.

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Tip 9: Connect With Customers

Engage with customers who comment on or like your posts. Responding to comments and answering questions promptly shows that you value customer feedback and are interested in building relationships. Doing so will create a positive relationship with your customers and help to build trust in your brand.

Tip 10: Keep It Fresh

Remember that Amazon Posts are more likely to be seen if you consistently create fresh content. Post regularly, but keep your audience manageable with a manageable number of posts at a time. Utilize the different types of content available, such as video clips and gifs, to keep your posts interesting. Keeping your feed full of fresh, relevant content ensures that your Amazon Posts remain engaging and effective.

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How to Promote Your Products on Amazon Posts

Promoting your products on Amazon Posts can be an effective strategy to boost visibility and sales. To do this, follow the steps outlined below:

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Understand Your Target Audience

Identify the demographic characteristics of your potential customers, such as their age, gender, and buying habits. This will aid you in creating posts that are relevant and appealing to them.

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Create Engaging Content

Design posts that are visually attractive and informative. High-quality images or videos, eye-catching captions, and relevant information about your product are essential elements of engaging content.

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Use Relevant Hashtags

Hashtags can help increase the visibility of your posts. Use specific, relevant hashtags related to your product or brand to help potential customers discover your posts.

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Post Regularly

Consistency is critical to maintaining your audience's interest. Keep your feed updated with regular posts about your products.

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Monitor & Review Performance

Use Amazon's analytics tools to track the performance of your posts. This can provide valuable insights into what content resonates with your audience and help you make necessary adjustments for future posts.

How To Make The Most Of Amazon Posts

While best practices for Amazon Posts have yet to be established, it's a fair bet to treat it like your Instagram handle. The basics stay the same: develop engaging content that stands out and captures the customer's attention.

As a result, we propose using lifestyle photos to entice customers to check out your brand's Instagram account. Furthermore, there is no fixed limit to the number of posts you can make. As a result, frequently posting, just like on social media, is a brilliant idea. It will ensure that customers are consistently engaged with the brand.

It's simple to get started with Amazon Posts if you already have an Instagram account for your business. Because the material's structure on both platforms is relatively similar, you can quickly repurpose it.

Amazon Posts Examples To Get You Started

If you're searching for some ideas for your first Amazon Post, have a look at these examples:

Skip Hop

Skip Hop, for example, employs an emoji to make a product listing stand out in this example. They will learn more about the Skip Hop brand and their items when they open the Post.

WACACO

WACACO uses Amazon Posts to target its audience — campers — by coordinating its image and caption. Shoppers can see the product up close and its pricing and ratings on the detail page.

Best Friends

In this Amazon Posts sample, best Friends connects with shoppers using a shorthand — "perfect." The corporation also gives valuable information on the detail page, such as the number of colors available.

Common Mistakes to Avoid When Creating Content for Amazon Posts

Mistake 1: Ignoring Audience Preferences

One common mistake is paying attention to the preferences of your target audience. Amazon Posts should be designed with your audience in mind, their interests, preferences, and buying habits. Ignoring these can lead to posts that fail to engage or resonate with your potential customers.

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Mistake 2: Poor Quality Images

Using poor-quality images or visuals is another mistake. High-quality, attractive photos capture attention and encourage potential customers to engage with your Post. Poor image quality can negatively impact the perception of your brand and product.

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Mistake 3: Not Utilizing Hashtags Properly

Not using hashtags properly is a mistake that can limit the visibility and reach of your Amazon Posts. Hashtags related to your product or brand can increase discoverability and attract potential customers interested in similar products or brands.

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Mistake 4: Inconsistent Posting

Inconsistency in posting is a common mistake. Regular posting helps maintain audience interest and engagement. Failing to post regularly can cause your audience to lose interest and engagement with your brand.

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Mistake 5: Neglecting Analytics

Ignoring the analytics and failing to track the performance of your posts is another significant mistake. Monitoring and reviewing the performance of your posts can provide valuable insights into the content that resonates with your audience, allowing you to make necessary adjustments for future posts.

Conclusion

Leveraging Amazon Posts can significantly help boost your brand visibility and product sales. However, managing your Amazon Posts, alongside handling order fulfillment, could become daunting. That's where Simpl fulfillment steps in. As an expert in Amazon order fulfillment, we ensure your orders are processed swiftly and efficiently, allowing you to focus on enhancing your Amazon Posts and driving sales. Don't let the hassle of order fulfillment slow you down. Reach out to Simpl Fulfillment today, and let us help you fulfill your Amazon orders seamlessly and efficiently