Product videos allow customers to see products up close before buying. They convey key details clearly, build trust and credibility, keep viewers engaged with visuals, and get shared on social media - leading to higher conversions.
Effective Amazon product videos highlight the key features and benefits in 60-90 seconds. Show the product in use, include high quality visuals and editing, use graphics/animations to call out details, and end with a strong call to action.
Uploading videos to Amazon is straightforward once they are created. Simply log into Seller Central, navigate to Inventory > Upload & Manage Videos, select your file, enter titles/ASINs, pick a thumbnail, and submit.
The ecommerce experts at Simpl Fulfillment offer full-service video production tailored specifically for Amazon listings. Their team can help create custom product videos designed to boost your sales.
Costs vary based on video length, editing needs, animations etc. However, professional production pays for itself with the sales boost you’ll see from an effective video. Discuss options with Simpl Fulfillment to find affordable solutions.
You can create DIY product videos, but they tend to look amateurish compared to professionally produced videos. Investing in expert video production is highly recommended to get videos that convert browsers into buyers.
If your current videos aren't performing as hoped, optimize them by adding graphics/text, increasing contrast, boosting audio quality, tightening editing, and reworking your call to action. This can help improve conversion rates.
