Amazon Seller Account- How You Can open It and Common FAQs

Virginia Miller

September 19, 2023

In this article

Are you looking to open an Amazon Seller Account but finding it difficult due to the complexity? Don’t worry! Setting up your Amazon seller account can be a simple and straightforward process that doesn't have to be intimidating. In this post, we will walk through step-by-step guide on how to open your very first Amazon seller account with ease. We'll also answer some of the most commonly asked questions about getting started selling on the platform, so you can hit the ground running!

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What is an Amazon Seller Account?

An Amazon Seller Account is a professional selling program that allows individuals and businesses to set up an account with Amazon and list items for sale in the Amazon Marketplace. This account provides access to features such as creating product listings, managing orders, setting promotions, and more.

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7 Benefits of Amazon Seller Account

Increased visibility

As an Amazon Seller, you will increase the visibility of your products. Customers can easily find and purchase your products by listing items on Amazon's platform.

Increased sales

Being listed on the world's largest online marketplace gives you access to millions of customers who may not have been aware of your products before. This opens up a whole new market for potential buyers.

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Streamlined transactions

With an Amazon Seller Account, transactions are streamlined and automated. You can manage orders, track shipments, and more with a few clicks. Additionally, you can take advantage of features such as product bundling and fulfillment services that make it easier to do business with customers.

Cost savings

Amazon offers professional and individual sellers a variety of benefits that can save them money over time. This includes lower fees, discounts on shipping, and access to professional services such as product bundling.

Customer service support

Amazon provides customer service support for professional and individual sellers. You can contact the team with questions or concerns about your account or products listed in the marketplace.

Technology resources

Amazon provides professional and individual sellers with access to the latest technology tools that make it easier to manage their accounts. This includes data analytics tools, automated order processing, inventory management systems, and more.

Access to global markets

As an Amazon Seller, you have access to customers worldwide. You can use the platform to reach customers in different countries and gain access to new markets.

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How to open an Amazon Seller account

The process of opening an Amazon Seller Account is straightforward. You will need to create an Amazon account and provide basic information such as your name, address, and professional credentials. Once you have completed this step, you can choose between professional selling accounts or individual seller accounts. For experienced sellers, additional requirements such as a professional business license or tax identification number may exist.

Once all the required information has been provided, you can set up your payment methods and review the terms of service for each type of account. You will then complete the registration process by submitting the necessary documents and confirming that all your account details are correct.

After completing the setup process, professional and individual sellers must also obtain approval from Amazon. This process typically takes 1-2 weeks but can vary depending on the specific requirements of the marketplace. Once approved, you can start listing your products and selling through your account.

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Find Out the Type of Seller Account You Want ‍

To begin with your account, you have to visit the service page of Amazon. After signing in, you will get options to choose between selling as an individual or as a professional. If you are a newbie on eCommerce and want to sell less than forty items every month, sell as an individual.

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You have to pay almost $0.99 along with other fees. The professional seller account is ideal for those who intend to sell about fifty to sixty items or even more than that. For a professional seller account, you have to pay $39.99 every month, including other fees.‍

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Provide the necessary information‍

When creating a seller account, make sure to provide your full name and email address. After that, you will have to create a password, and you have to provide your legal name. This means that you will be providing the taxes on your income.

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Although you won't require any legal business for selling on Amazon if you do not have a legal name, you can use your personal information if you do not have one. The best part is you can easily change the account structure and classification. All you have to do is keep updating the account information anytime you want.‍

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Set your Amazon store‍

Once you are done creating your account, make sure to set your store. When creating a store for the consumers, mindfully choose the store name. For example, if your store sells different items, then choose a generic display name. However, if you sell specific items like makeup or skincare products, choose a name according to your sell products.

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Therefore, these are a few ways that you can follow to create a seller account on Amazon. Sticking to these ways will prevent your account from suspending.

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How to Manage your Inventory as an Amazon Seller

Use the platform's tools: Amazon provides professional and individual sellers with access to a suite of tools that make it easier to manage their accounts. This includes data analytics tools, automated order processing, inventory management systems, and more.

Organize your products: To ensure smooth operations, professional and individual sellers should organize their products by categories or SKUs. This will allow you to track stock levels and identify any potential issues quickly.

Set reorder thresholds: Amazon sellers should also set reorder thresholds to know when they need to replenish stock or adjust the pricing accordingly. The platform's software can be used to automate this process for professional sellers who want to save time.

Regularly review performance: Professional and individual sellers should periodically review their performance metrics to identify any areas of improvement. This includes reviewing customer feedback, sales trends, and other data points that can help inform your strategies for success on the platform.

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Tips for Improving your Seller Rating on Amazon

Respond to Customer Inquiries Promptly

Professional and individual sellers should ensure they respond to customer inquiries promptly. This will help build customer trust and show that you are attentive and professional.

Keep accurate records

Accurate records of all sales, returns, cancellations and other transactions can help professional and individual sellers avoid disputes with customers or Amazon itself.

Stay up-to-date on Marketplace Policies

The platform's policies can frequently change, so professional and individual sellers should keep themselves informed about the latest rules for selling on Amazon. Failure to comply could lead to a suspension or termination of your account.

Provide a consistent customer experience

Professional and individual sellers should also strive to provide a consistent customer experience with every transaction. This includes professional packaging and shipping, timely status updates, and quality customer service.

Ensure product quality

Professional sellers should take steps to ensure the quality of their products. This can include regular tests and inspections and customer feedback that can be used to improve future listings.

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How to Respond to Negative Reviews as an Amazon Seller

Understand the customer's perspective: Professional and individual sellers should take the time to understand why a customer left a negative review. This can inform your response and clarify how to address the issue.

Respond with empathy

Professional and individual sellers should respond to negative reviews in an empathetic manner. This shows customers that you care about their experiences and will do what is necessary to make things right.

Offer solutions

Professional and individual sellers should also offer concrete solutions for resolving any issues mentioned in the review. This could include providing a refund, replacing the item, or offering store credit as appropriate.

Be professional

Professional and individual sellers must remain proficient in their responses to negative reviews. This shows that you take customer feedback seriously and are committed to providing the best possible experience for all customers.

Common FAQs about Amazon Seller Account

Do I need a professional business license to open an Amazon professional seller account?

Yes, professional sellers must have a valid professional business license or tax identification number to open an account on the platform.

Are any additional fees associated with selling through an individual seller account?

Individual seller accounts are subject to additional fees such as closing costs, payment processing fees, and referral fees. These additional charges may vary depending on the specific country or region you are selling.

Is customer service support available for professional and individual sellers?

Amazon provides customer service support for professional and individual sellers through its Help Center. You can contact the team with questions or concerns about your account or products listed in the marketplace.

Are there any restrictions on what items I can sell through my Amazon Seller Account?

Some items may be restricted due to legal requirements or other considerations. It is essential to review Amazon's list of prohibited items before listing any products in the marketplace. Additionally, professional sellers must adhere to additional guidelines set by Amazon regarding product listing standards and rules.

What do I need to open an Individual Amazon Seller Account?

To open an individual seller account on Amazon, you will need your name, address, email address, phone number, bank information (including routing/account numbers), and a valid credit card. You must also agree to the terms of service before opening an account.

What are the differences between professional selling accounts and individual seller accounts?

The main difference between professional selling accounts and individual seller accounts is that professional selling accounts have access to more outstanding features and customization options. These include offering additional services such as product bundling, custom listing pages, fulfillment services, and more. Additionally, professional sellers may be eligible for lower fees associated with their sales.

Are there any costs associated with opening an Amazon Seller Account?

Yes, specific fees are associated with opening a professional or individual Amazon Seller Account. Experienced sellers will pay a monthly subscription fee and any applicable fees for each sale made through the account. Individual sellers can open an account without a cost; however, they will pay a small fee for each item sold through the account.

What should I keep in mind when setting up an Amazon Seller Account?

When setting up your Amazon Seller Account, it's essential to read the terms of service and familiarize yourself with all the fees associated with professional and individual accounts. Additionally, ensure that you have correctly filled out all the information required for creating a professional or personal seller account. Finally, similar research products are already available on the marketplace to ensure you can create competitive listings.

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Is it necessary to use FBA?‍

FBA or Fulfillment by Amazon is mainly a fee-based service that Amazon offers. Here, the sellers keep their products in the fulfilment centers. Amazon efficiently manages picking, packing, and shipping the items, including providing customer service. In case you want to use FBA, then you will have to pay a monthly inventory charge.‍

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When will you get paid?‍

Amazon marketplace makes the payment to the sellers within fourteen days. If you hear about sellers getting quick payment, then chances are there that they sell products in high volume.

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Conclusion

Setting up your Amazon seller account does not have to be a daunting task. By following the steps laid out in this blog post, you can easily open your own account and get started selling on the platform with ease. If you have any questions about getting started with selling on Amazon, or if you need help fulfilling orders for your eCommerce business, be sure to contact SimpliFulfillment today! We would be happy to assist you and answer any questions that you may have.

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