Fulfillment by Amazon (FBA) is a shipping option where Amazon handles storage, packing, shipping, and customer service on the seller's behalf after items are sent to their warehouse.
What is FBM?
Fulfillment by Merchant (FBM) is where the seller handles all aspects of fulfillment themselves including storage, packing, shipping and returns.
What other shipping options does Amazon offer?
Other niche programs include Seller Fulfilled Prime (SFP), Amazon Seller Central, FBA Onsite and Shipping with Amazon (SWA). Each meets specific business needs around cost, control, and sales.
Why choose FBA vs FBM?
FBA provides Prime eligibility and easier fulfillment but costs more. FBM allows greater control and lower cost but doesn't provide Prime shipping benefits which can reduce sales.
What are the customer shipping options?
Key options that impact sellers are Amazon Prime Shipping, Amazon Premium Shipping, and Subscribe & Save. Understanding how customers use shipping drives seller decisions.
How do I choose the right shipping method?
Compare all the pros, cons and requirements for each program. Evaluate your fulfillment capabilities, costs, and sales objectives. Select the approach that best fits your needs.
Can I use multiple shipping methods?
Yes, sellers can utilize different approaches depending on the product. Using both FBA and FBM allows optimizing shipping method by item.
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