Today, eCommerce is one of the most profitable industries thriving with numerous players, and the market revenue is projected to reach $4.48 trillion by the end of 2023. As the world demands more of it, the key players in the industry are reciprocating it. But have we ever wondered how today's booming industry performed when it first started? It has been 40 years since someone started conducting business online, and the rest is a successful e-commerce history.
In this article, we will be discussing when and how eCommerce started and what was the first-ever eCommerce company to come to business.
eCommerce refers to the buying and selling of goods and services online. Thanks to the internet and advanced technology, eCommerce has revolutionized shopping and continues to shape how consumers make purchases and businesses reach customers.
The foundations of eCommerce were laid in the 1960s with the advent of Electronic Data Interchange (EDI). EDI enabled the transfer of business documents electronically between companies. Then, in the late 1970s, entrepreneur Michael Aldrich connected a television to a computer transaction processing system using a phone line to demonstrate a prototype for online shopping, which he called "teleshopping."
The first recognized eCommerce company, Boston Computer Exchange, was launched in 1982. It created an online marketplace for buying and selling used computers. Ten years later, Charles Stack launched Book Stacks Unlimited, an early online bookstore. This preceded the launch of the larger players in online commerce - Amazon and eBay in 1995.
Several key developments in the late 1990s and early 2000s paved the way for mainstream eCommerce adoption:
Today, eCommerce is ubiquitous, with businesses of all sizes embracing online stores and digital commerce. Social media and mobile have also emerged as significant eCommerce channels. In 2022, over 2 billion people purchased goods online.
Experts project the growth of eCommerce will continue at a rapid pace. By 2025, over 2.14 billion people are expected to buy goods and services online. Key trends shaping the future of digital commerce include:
As technology progresses, the eCommerce sector will continue evolving to make shopping increasingly personalized, convenient and integrated into consumers' daily lives.
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The first eCommerce transaction is credited to British inventor Michael Aldrich, who connected a TV to a computer processing transactions over a phone line to demonstrate "teleshopping" in 1979.
Consumers first started buying products online in 1982 with the launch of Boston Computer Exchange, an online marketplace for used computers. The first mainstream eCommerce company open to the public was Amazon, launched in 1995.
Mobile has greatly expanded eCommerce accessibility and sales. Over 70% of digital commerce now happens on mobile devices. Features like in-app shopping and mobile wallets facilitate purchases on the go.
Key trends fueling further eCommerce growth include personalized product recommendations, voice-assisted shopping, faster shipping, and sustainable packaging.
Global eCommerce sales surpassed $4.2 trillion in 2020. Around 2 billion people worldwide purchased goods online that year.
eCommerce is projected to keep growing rapidly. Over 2 billion people are forecasted to shop online by 2025, with innovations enhancing convenience, customization and sustainability.
Selling online allows businesses to reach more customers globally, stay open 24/7, collect data to improve operations, and scale growth more easily than brick-and-mortar retail.