The main benefits are increased average order value, greater customer loyalty and repeat purchases, new customer acquisition, and cost savings on shipping for larger orders.
What should my free shipping order minimum be?
A good minimum is $50. This ensures order values are high enough to offset the costs of shipping. You can experiment with minimums between $35-$75.
Should I offer free expedited shipping too?
No, free economy/ground shipping is recommended. Paying for faster shipping can get very expensive for businesses to absorb. Focus free shipping on your lowest cost shipping method.
How prominently should I display the offer?
Highlight it prominently in multiple places like product listings, shopping cart, banners, and popups. Maximizing visibility helps drive more orders.
Can free shipping increase my average order value?
Yes, customers are likely to add more items to their carts to qualify for free shipping minimums. Just one extra item per order can boost order values.
Does free shipping bring in new customers?
It can be an effective acquisition strategy. The offer catches shoppers' attention and gives them an incentive to try out a new ecommerce store.
Should I do free shipping year-round or just for promotions?
Year-round free shipping generally performs best, as it builds long-term shopping habits. But limited-time free shipping promotions can also be very effective.
