How To Become An Amazon Influencer- An Inside Scoop

Virginia Miller

October 31, 2024

In this article

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Do you want to find a new way to make money with your social media skills? Then, the Amazon Influencer Program could be a fantastic fit for you!

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You may learn to advertise products you think your audience would like by using your influence – all without having to invest in inventory, create product listings, or incur any upfront expenditures.

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Anyone with a qualifying website can promote products and earn commissions on sales they bring to Amazon through the Influencer Program, an extension of Amazon's Associate program. You can make a commission anywhere from 1-10% of each sale, depending on the sort of product you promote. You may recall Amazon's humble beginnings as a small book publisher not long ago. You can't sneeze these days without striking anything on Amazon's website. Their achievement is evidenced by a total of 386 billion (up from 280 billion).

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Check out this guide to becoming an Amazon Influencer.

What Is The Amazon Influencer Program?

The Amazon Influencer Program allows people with large social media followings to promote products and earn commissions. Unlike the Amazon Associates program which is for websites and blogs, the Influencer Program is for influencers on platforms like Instagram, Facebook, and YouTube.

How Does The Amazon Influencer Program Work?

Influencers are given a customized Amazon storefront link that showcases products they recommend. When their followers purchase products through this link, the influencer earns a commission.

Influencers share their storefront link on social media to drive traffic. They can organize products into categories to make recommendations easy to find for their audience.

Who Can Become An Amazon Influencer?

To qualify for the Amazon Influencer Program:

You must have an Instagram, Facebook, or YouTube account
You'll need a substantial following (around 20k followers minimum)
You should actively engage with your audience

Influencers with engaged audiences in the fashion, beauty, lifestyle, and entertainment niches tend to do well in the program.

How To Become An Amazon Influencer Step-By-Step

Sign Up For The Program

You can apply for the Amazon Influencer Program by clicking "Join Now" on their website. You'll link your social media accounts and be asked for information like:

Profile photo
Bio
Social media handles
Mailing address for payments

Build Your Influencer Storefront

If approved to the program, you can create a customized Amazon storefront. This is where you will showcase products relevant to your audience and niche.

Consider featuring products you genuinely use and love. Avoid anything that seems overly promotional or doesn't align with your brand.

Promote Your Storefront

Drive traffic to your storefront by sharing the link on all your social platforms. Mention it in your Instagram bio, YouTube descriptions, website, etc.

Create shoppable content showcasing the products. This performs better than overly sales-focused promotions.

How Much Money Can You Make?

Just like the Amazon Associates program, you earn a % commission on sales driven through your link. Commission rates vary by product category.

Even with small commissions, sales can add up quickly with a large, engaged audience. Promoting one popular $100 product to 10k followers could make $300+ in commissions.

When Do You Get Paid?

Amazon pays out earnings 60 days after the end of the month when items were purchased. So January earnings are paid out end of March.

Only completed purchases count, things like returns or cancelled orders will not payout.

Ready To Become An Amazon Influencer?

The Amazon Influencer Program is a great way to monetize your social media following. If you have an engaged audience and want to earn commissions promoting products you love, join today!

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Next Post: How To Start An Amazon FBA Business Even With Little Money

FAQs

What is the Amazon Influencer Program?

The Amazon Influencer Program allows social media influencers to showcase and recommend products to their audience while earning commissions on sales. Influencers share a customized storefront link to drive traffic to Amazon.

Who qualifies to become an Amazon Influencer?

To qualify, you'll need an engaged following of around 20,000+ followers on Instagram, Facebook, YouTube or TikTok. Amazon looks for influencers in popular niches like fashion, beauty, lifestyle, tech, and more.

How much money can you make as an Influencer?

Influencers earn affiliate commissions on products purchased through their links. Commission rates vary by category, but tend to range from 1-10%. Top influencers can make 5-6 figures per month driving a high volume of sales.

What requirements are there to apply?

You must have an eligible social media account with a substantial following. Engagement rate is also considered in the application process. You'll need to provide info like your mailing address, bio, profile photo etc.

How do Influencers get paid?

Amazon pays out influencer earnings 60 days after the month when sales were generated. So Q1 earnings are paid end of May. Payments are sent once your account reaches the $100 minimum threshold.

How often can you recommend new products?

One benefit of the Influencer Program is you can refresh your recommendations and storefront at any time. Rotate in new products frequently to keep your audience engaged and reach the 200 product maximum.

What kind of content should you create?

Focus on shoppable content that spotlights products naturally. Create tutorials, roundups, gift guides, daily routines etc. Avoid overly promotional posts as they don't convert as well.

How do you bring more traffic to your storefront?

Share your Amazon Influencer link prominently on your social media profiles and content. Collaborate with other influencers for cross-promotion opportunities. Pitch relevant products to journalists for earned media placements.