The main reasons to change your Shopify store name are rebranding your business, consolidating multiple stores under one name, changing your products/audience, or distancing from negative publicity.
No, changing your Shopify store name doesn't impact a custom domain. It only changes the name used in your Shopify admin and subdomain URL.
Unfortunately no, the Shopify subdomain (e.g. yourstore.myshopify.com) cannot be altered when you change your store name. You would need to create a new Shopify account to get a new subdomain.
No, your sales history, analytics, and reporting will still be associated with your Shopify store regardless of name changes. These records carry over seamlessly.
A Shopify store name change happens instantly as soon as you hit "Save" in the admin or app. There is no waiting period for the new name to update.
Yes, you can change your Shopify store name as often as you'd like. There is no limit to how many times you can update the store name.
No, Shopify does not automatically notify customers about a store name change. You'll need to announce it through channels like email, social media, etc.
