Although Amazon has been known to be a ruthless beast when it comes to business, they also have a heart. In particular, their Amazon review program is something that can help business owners get their products in front of more eyes. Here's how it works.
The Amazon Early Reviewer Program provides an opportunity for new products to get reviews quickly so customers can make informed buying decisions. Here's what you need to know about joining and getting your products reviewed.
To be eligible for the Early Reviewer Program:
Once your brand is registered, you can enroll products in the Early Reviewer Program through Amazon Seller Central. Here are the steps:
Once approved, Amazon emails existing product verified purchasers to invite them to review your items in exchange for a small gift card incentive. You can submit up to 100 SKUs and the program runs either until you get 5 reviews per product or for 1 year.
The Early Reviewer Program helps new products get initial reviews quickly so customers can make informed decisions. Positive early reviews also help boost your product rankings. Just a few reviews can make a big difference!
Getting set up with reviews and fulfillment can be tricky when launching a new product. That's where working with an experienced Amazon agency like Simpl can help streamline the process so you can focus on sales and growth.
Ready to accelerate your Amazon business? Contact us to learn more!
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The Amazon Early Reviewer Program is an incentive program that encourages early product reviews from existing buyers. It helps new products get initial reviews quickly.
To join, your brand must be registered in Amazon Brand Registry, products must have fewer than 5 reviews and be priced over $15, and you can only submit parent or stand-alone SKUs, no variations.
Once brand registered, you upload a CSV template with your SKUs in Amazon Seller Central under Advertising. Amazon charges $60 per eligible submitted SKU.
Sellers can submit up to 100 SKUs to the Early Reviewer Program in one template file.
The program runs for either 1 year or until each submitted product gets 5 verified reviews from purchasers, whichever happens first.
The program helps new products get initial reviews quickly so customers can make informed buying decisions. Early positive reviews also helps with product rankings.
Simpl can help sellers with fulfillment, allowing you to focus fully on product launches, getting reviews, and sales growth through the Early Reviewer Program.