How To Get Reviews With Amazon Review Program?

Virginia Miller

October 23, 2024

In this article

Although Amazon has been known to be a ruthless beast when it comes to business, they also have a heart. In particular, their Amazon review program is something that can help business owners get their products in front of more eyes. Here's how it works.

Joining the Amazon Early Reviewer Program

The Amazon Early Reviewer Program provides an opportunity for new products to get reviews quickly so customers can make informed buying decisions. Here's what you need to know about joining and getting your products reviewed.

Eligibility Requirements

To be eligible for the Early Reviewer Program:

Your brand must be registered in the Amazon Brand Registry
Products must have fewer than 5 reviews
Products must be priced at $15 or more
Only parent products or stand-alone items qualify (no variations)

How to Join

Once your brand is registered, you can enroll products in the Early Reviewer Program through Amazon Seller Central. Here are the steps:

Create a CSV file template with your product SKUs that you want to submit
Upload the template in Seller Central under the Advertising tab
Amazon charges $60 per eligible SKU that gets submitted
Monitor the status of your submission in Seller Central

Getting Reviews

Once approved, Amazon emails existing product verified purchasers to invite them to review your items in exchange for a small gift card incentive. You can submit up to 100 SKUs and the program runs either until you get 5 reviews per product or for 1 year.

Why the Early Reviewer Program Matters

The Early Reviewer Program helps new products get initial reviews quickly so customers can make informed decisions. Positive early reviews also help boost your product rankings. Just a few reviews can make a big difference!

Getting set up with reviews and fulfillment can be tricky when launching a new product. That's where working with an experienced Amazon agency like Simpl can help streamline the process so you can focus on sales and growth.

Ready to accelerate your Amazon business? Contact us to learn more!

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FAQs

What is the Amazon Early Reviewer Program?

The Amazon Early Reviewer Program is an incentive program that encourages early product reviews from existing buyers. It helps new products get initial reviews quickly.

What are the requirements to join?

To join, your brand must be registered in Amazon Brand Registry, products must have fewer than 5 reviews and be priced over $15, and you can only submit parent or stand-alone SKUs, no variations.

How do you submit products?

Once brand registered, you upload a CSV template with your SKUs in Amazon Seller Central under Advertising. Amazon charges $60 per eligible submitted SKU.

How many products can you submit?

Sellers can submit up to 100 SKUs to the Early Reviewer Program in one template file.

How long does the program run?

The program runs for either 1 year or until each submitted product gets 5 verified reviews from purchasers, whichever happens first.

Why should sellers join?

The program helps new products get initial reviews quickly so customers can make informed buying decisions. Early positive reviews also helps with product rankings.

How can Simpl help with the program?

Simpl can help sellers with fulfillment, allowing you to focus fully on product launches, getting reviews, and sales growth through the Early Reviewer Program.