The B2B market is increasing, and B2B customers are skyrocketing. With massive B2B orders, managing orders has become a challenging task. Compared to B2C orders, B2B order management is relatively complex. It is mainly because the B2B orders are usually high in value and large in volume. Moreover, they can even increase customer acquisition costs. Therefore, it is vital to have an eCommerce order management system.
With proper order management, the B2B eCommerce companies can overcome the potential challenges and enhance operational efficiency. It can also help in ensuring the optimum satisfaction of the customers. This blog post will get to know the different ways to improve your B2B eCommerce order management.
What is B2B eCommerce Order Management and Why it Matters?
B2B eCommerce order management refers to tracking the orders of business clients and effectively managing the fulfillment process. It starts when clients place orders online through a B2B platform or web portal. The client then receives order confirmation. Later, the purchased items are manually or automatically picked, packed, and shipped from the warehouse. Finally, the client receives their order.
An effective B2B order management system helps better manage client orders, saves time, and speeds up order delivery.
Good order management provides many critical benefits for B2B companies:
Order management software (OMS) is one of the most effective ways to improve B2B order management. Combining an ecommerce platform, OMS, and accounting software centralizes order data across systems. Advanced OMS also provides robust reporting and enhanced inventory management capabilities.
Retail and B2B operations platforms offer the essential functionalities B2B companies need, including:
These platforms are customizable to meet different business requirements. However, they may lack some HR or payroll features.
Enterprise resource planning (ERP) software can also improve B2B operations. ERP solutions feature many capabilities like order processing, inventory control, logistics, purchasing, and customer management. However, companies pay for functionalities they may not need. ERP software requires careful evaluation to match business needs and avoid overspending.
Managing high order volumes is challenging for B2B companies. Using order management software, operations platforms, and ERP systems can help enhance operational efficiency. The right tools and strategies enable better order management to meet client demands.
Recommended: What are the Challenges Of A B2b Order Management System?
Key benefits include increased order processing speed, better inventory visibility, faster deliveries, lower costs through automation, and improved customer loyalty.
OMS centralizes order data, provides robust reporting, enhances inventory management, and gives a unified view across all platforms.
Retail and B2B operations platforms provide complete visibility and control over inventory, financials, supplier orders, shipping, customers, and more.
ERP provides extensive capabilities but companies may pay for features they don't need. Also, customization may be more limited compared to specialized OMS and operations platforms.
Key processes include order capture, confirmation, picking, packing, shipping, invoicing, payments, customer service, and returns or refunds.
Automating manual tasks, optimizing workflows, and having integrated systems minimize errors, reduce labor, speed up order processing, and enhance capacity to handle more orders.
Key metrics are order cycle time, queue depth, shipping accuracy, peak throughput, utilization rate, and inventory accuracy.
Faster processing, improved inventory control, automated workflows, and fewer errors decrease operating costs associated with manual processes, excess labor, and inventory carrying costs.