How To Sell On Etsy Wholesale

Selling Wholesale on Etsy

Etsy provides an excellent platform for makers and crafters to sell their products at retail prices directly to customers. However, many sellers may also want to sell their items wholesale to other retailers and businesses. Here is what you need to know about becoming an Etsy Wholesale seller.

Etsy Wholesale Seller Requirements

To qualify as an Etsy Wholesale vendor, your shop must meet several standards:

Retail prices in your Etsy shop must match the item's estimated retail value listed in your wholesale application

Wholesale prices must be at least 50% lower than the listed retail value

Your shop must have high customer review scores and a history of good standing with Etsy

If you don't have an Etsy shop, Etsy will evaluate your website and online presence to assess customer service levels

You must demonstrate "overall professionalism" including consistent branding and visual appeal

In addition, Etsy expects wholesale sellers to have an established Etsy store with a good selection of product listings and a consistent brand, rather than quickly setting up a shop just to gain wholesale access.

Applying for Etsy Wholesale

The Etsy Wholesale application asks for information about your business, products, production capacity, and agreement to abide by the posted wholesale prices. Once approved, you can complete the onboarding process:

Add the Wholesale channel in Etsy Shop Manager

Go through the Wholesale Setup steps

Pay the one-time $100 Etsy Wholesale fee

Enter credit card information for identity verification

List at least one wholesale product

Complete your profile and policies

Creating Listings

You'll need at least one live wholesale listing to launch your Etsy Wholesale shop, though you can keep your line sheet hidden until you're ready to publish. Listings can be imported from an existing Etsy shop or created as new wholesale listings. Etsy does not charge fees for wholesale product listings, and you can deactivate or delete listings after publishing if needed. Use high-quality product photos displayed as they would look in a retail store.

Policies and Profile

After creating listings, set up your wholesale policies and profile details:

Establish policies like minimum order quantities and lead times

Provide shipping methods, costs, carriers, and delivery time estimates

Note production times and lead times

Publish your line sheet when setup is complete

Approved Etsy Wholesale buyers can then view your line sheet. You can use your website, email lists, and social media to further market to potential wholesale customers.

Get Started Selling Wholesale on Etsy

Selling wholesale on Etsy provides a major sales channel beyond direct-to-consumer retail transactions. With some preparation and satisfying Etsy's seller standards, the Etsy Wholesale platform allows you to efficiently connect with retail partners interested in purchasing your products.

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Frequently Asked Questions

What are the requirements to sell wholesale on Etsy?

To qualify for Etsy Wholesale, sellers must have: wholesale prices at least 50% lower than retail, high shop review scores, a history of good standing with Etsy, professional branding and visuals, and an established Etsy store with multiple product listings.

How do you apply to sell wholesale on Etsy?

The Etsy Wholesale application asks for information about your business, products, production capacity, and agreement to listed wholesale prices. Once approved, complete onboarding steps like paying the $100 fee, entering credit card info, and setting up your wholesale listings, policies, and profile.

What steps are needed to set up Etsy Wholesale listings?

You need at least one live wholesale listing to launch your Etsy Wholesale shop. Listings can be imported from an existing Etsy shop or created new for wholesale. Use high-quality photos and display products as they would appear in a retail setting.

How do you create Etsy Wholesale policies and profiles?

Set up policies like minimum orders, lead times, shipping methods, delivery estimates, and production times. Once complete, publish your line sheet for approved Etsy Wholesale buyers to view.

What are some tips for marketing Etsy Wholesale items?

Use your website, email lists, and social media platforms to promote your Etsy Wholesale business to potential retail customers after launching your line sheet.

How is selling wholesale different than retail sales on Etsy?

Etsy Wholesale allows for bulk selling products to retailers for resale instead of individual sales directly to consumers. Wholesale has different pricing, requirements, and processes.