How To Sell On Target Plus Marketplace

Virginia Miller

June 2, 2024

In this article:

Frequently Asked Questions

Target has remained a significant participant in the retail industry in the United States. Still, today's developments have boosted online sales, and the retailer is starting to adopt the eCommerce platform. Although the pandemic was undoubtedly a factor, analysts predict Target's online sales to remain rising in the future, particularly with developments like Target Plus.

Target Plus, established in February 2019, is Target's online marketplace for third-party retailers. Target Plus items will appear on Target.com. You'll be a member of an elite, handpicked group of sellers and brands if you offer on Target Plus. As a result, you have access to a large internet audience without the vendor rivalry seen on Amazon or Walmart.

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Target Plus is currently only open to invitees. On the other hand, Target intends to welcome partner submissions in the future.

What is Target Plus?

Target Plus is Target's curated marketplace that features products from select third-party sellers. It launched in 2019 as a way for Target to expand its product assortment beyond what it sells directly.

Key Features of Target Plus

Invitation-only for sellers - Target hand-picks third-party sellers instead of allowing anyone to sign up
Focuses on exclusive partnerships with premium brands
Provides an elevated digital shopping experience for customers
Currently offers a limited product selection across categories like home goods, apparel, and more

Requirements to Sell on Target Plus

Getting approved to sell on Target Plus is competitive since Target wants to maintain a curated marketplace. Here are some key requirements:

Must have a US business entity and bank account
Required to price items consistently across channels
Expected to ship orders within 24 hours and deliver within 5 days
Only open to US sellers at this time

Tips for Getting Started on Target Plus

1. Build Your Reputation

Focus on becoming a trusted brand across other sales channels first before trying for Target Plus.

2. Offer Complementary Products

Make sure your products fill gaps in Target's existing assortment and appeal to their customers.

3. Highlight Specialties

Emphasize specialized or premium products you offer compared to competitors.

4. Optimize Delivery

Improve delivery speeds as much as possible to meet or exceed Target Plus' shipping timeline requirements.

5. Increase Visibility

Use advertising and social media to raise awareness of your brand and products.

The Bottom Line

Getting onto Target Plus can be very rewarding but isn't easy. Focus on building your brand reputation and showing how your products can enhance Target's marketplace first. This will put you in the best position for when seller applications open up again.

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Recommended: How To Sell Wholesale On Amazon?

Frequently Asked Questions

What is Target Plus?

Target Plus is a curated digital marketplace from Target that features products from a select group of third-party sellers. It launched in 2019 to complement Target's own product assortment.

What types of sellers are on Target Plus?

Target Plus focuses on establishing exclusive partnerships with premium, best-in-class brands across categories like apparel, home goods, electronics, and more.

How do you get approved to sell on Target Plus?

Target personally invites sellers to apply to Target Plus. You need to have an established US business presence and meet requirements around pricing, shipping speeds, and more.

What should sellers do to get noticed by Target Plus?

Build your brand reputation on other sales channels first. Offer unique products that complement Target's assortment. Highlight specialties and optimize delivery speeds.

Can international sellers apply for Target Plus?

At this time, Target Plus is only open to sellers with a US business entity and bank account. International sellers are not eligible.

Is Target Plus open to all types of products?

Target Plus is currently focused on specialty and premium merchandise in categories like apparel, home goods, electronics, and more. Niche products are likely best suited for the marketplace.

What are the fees and commissions for selling on Target Plus?

Target has not publicly shared details around fees and commissions for Target Plus sellers. However, it is designed to be a no-cost platform with attractive referral rates.

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