Marketing on Shopify: Top 17 Strategies to Quickly Increase Sales

Virginia Miller

October 1, 2024

In this article

There are many ways to start your eCommerce store, and Shopify is one of them. You can begin designing the Shopify store, but without marketing strategies, there will be no progress on the sales front. It would help if you managed the marketing and sales front with good strategy and tools. Since so many brands and stores are already on the eCommerce platform, it is essential to employ strategies that make your store a popular store on the platform. Marketing for Shopify is not the same as other platforms because it is more about using e-commerce tactics so that people buy more. Because you have so many competitors on the platform, you need to correct the marketing strategy. Here are the marketing strategies you can employ when promoting your products on the platform.

Finding the Best Shopify Marketing Strategy for Your Business

An effective Shopify marketing strategy helps attract customers, promote loyalty, and boost sales. With so many options to choose from, it can be tricky to know where to focus your efforts. In this article, we’ll explore 17 proven tactics to market your Shopify store.

1. Recover Abandoned Carts

Many shoppers add items to their cart but never complete the purchase. Target these leads with automated campaigns encouraging them to check out. Providing an incentive like a discount code increases conversion rates.

2. Email Marketing

Build relationships through ongoing email conversations about product launches, promotions, and other store news. This keeps customers engaged while promoting special offers.

3. Referral Programs

Encourage existing customers to refer friends by providing rewards for both parties. This helps acquire new shoppers through word-of-mouth.

4. SMS Product Promotions

Use text message marketing to connect with customers where they already are. Send alerts on deals, new arrivals, and more to drive traffic.

5. Showcase Reviews

Positive customer testimonials build trust and credibility. Feature them prominently throughout your store to influence purchase decisions.

6. Automate Execution

Streamline repetitive tasks like emails and SMS campaigns with automation tools. This optimizes operations while freeing up time for high-level marketing.

7. Loyalty Programs

Reward repeat purchases through VIP clubs offering exclusive perks. This deepens relationships leading to higher lifetime value.

8. Display Instagram Feed

Adding your Instagram feed immerses site visitors in user-generated content. This provides social proof and connects them for further engagement.

9. Leverage Pinterest

Create eye-catching Pins showcasing products. Encourage repins to expand reach to fresh audiences organically.

10. Paid Ads

Supplement organic efforts with paid advertising on Google and social platforms like Facebook and Instagram. Precision targeting puts your brand in front of motivated buyers.

11. SEO

Optimize pages and content for keywords customers are searching. This helps you rank higher in search engine results pages, earning more traffic.

12. Affiliate Marketing

Partner with influencers and other brands to promote your products to their audiences, paying commissions on conversions.

13. Community Marketing

Actively participate in relevant social media groups and forums. Offer value by answering questions and establishing expertise. Occasionally mention your store when appropriate.

14. Social Media Posts

Share photos, videos, and other updates showcasing products on social channels. Consistent posting keeps your brand top of mind while encouraging engagement.

15. Social Contests

Run giveaways and sweepstakes through platforms like Instagram and Facebook. This grows followers and awareness while collecting lead data.

16. Blogging

Publish in-depth articles on your website or medium.com. Answer common customer questions while embedding strategic keywords for SEO.

17. Video Marketing

Create YouTube tutorials and shoppable posts for Instagram Reels and TikTok. Videos attract attention while demonstrating products in action.

The Bottom Line

Implementing even a handful of these Shopify marketing tactics should significantly grow your store. Test different strategies and double down on what converts. Partnering with a fulfillment provider like Simpl can further boost sales by delivering a superior post-purchase experience. Contact us to learn more.

FAQs

What is the most effective marketing strategy for Shopify stores?

The most effective Shopify marketing strategies focus on driving repeat traffic and conversions over time. This includes tactics like email marketing, referral programs, customer loyalty programs, and social media marketing.

How can I get more website traffic to my Shopify store?

Use SEO, content marketing, email marketing, social media, and advertising campaigns to drive qualified traffic to your Shopify store. Optimizing your store for conversions is also key.

What are some easy ways to boost sales on Shopify?

Some easy ways to increase Shopify sales include sending abandoned cart recovery emails, running promotions and sales, collecting and showcasing customer reviews, and offering free shipping or discounts.

How much do Shopify marketing services cost?

The cost of Shopify marketing services varies widely depending on what tactics you use. DIY email and social media marketing is fairly affordable, while hiring an agency for services like SEO or PPC ads has higher costs.

What should I do if my marketing efforts aren't increasing Shopify sales?

If your Shopify marketing isn't working, analyze your traffic sources, website analytics, and sales funnels to identify weak points. Refine your targeting, optimize for conversions, and test new strategies.