What Is The Amazon NARF Program?

Virginia Miller
Virginia Miller
September 1, 2024
In this article

FAQs

What is the Amazon NARF program?

The Amazon North America Remote Fulfillment (NARF) program enables sellers to store inventory in Amazon's fulfillment centers globally to serve customers in the US, Canada, and Mexico through faster Prime shipping.

What are the main benefits of Amazon NARF?

Key benefits include easy expansion into new North American markets, leveraging Amazon's shipping network, lower costs by avoiding setting up additional warehouses, and the ability to test new product offerings.

Who is eligible to enroll in Amazon NARF?

Sellers must have a Professional Amazon selling account, an active listing on Amazon.com, and a US bank account. Inventory must be shipped to and stored in Amazon fulfillment centers.

Does Amazon NARF require creating separate listings?

No, one unified listing can reach customers across all three markets using a single ASIN product identifier.

How are shipping costs handled with Amazon NARF?

Sellers pay Amazon's standard fulfillment fees for picking, packing, and shipping orders to customers in the US, Canada, and Mexico.

Can I check if my products are enrolled in NARF?

Yes, you can view and manage product listings enrolled in the NARF program through your Seller Central account.

How can I optimize my business for NARF success?

Focus on high quality products tailored to North American customer needs, ensure sufficient working capital, and leverage Amazon's analytics to gain market insights.